Pringles to Air User Generated Ad on Christmas Day
Sometimes you get more than you ask for. That’s the case when Procter & Gamble asked their fans in the UK to come up with a new jingle for their ads. But a man from Scotland named Nils Elders made an entire commercial. Procter & Gamble liked it so much they will air it on prime time on Christmas Day in the UK.
The 40-second ad 25-year-old Elders $600 and three days to make. It features a bunch of dancing, singing Pringles chips dressed in Santa hats. He named the commercial “Jinglin’ Pringlin.”
Elders is a musician and won $4,000 as the winner of the contest. He said the commercial was inspired by South Park.
Here are some of the lyrics from the commercial: “If you got Pringles share them out/And if Santa Claus is coming to town/Leave the Pringles by the chimney that will do/He’ll be wishing you a Merry Christmas/And a Happy Jinglin’ Pringlin’ too.”
The thing that makes this commercial so refreshing is that it is so authentic. It’s sure to be a word of mouth marketing hit. Watch it here: http://pringles.co.uk/Christmas/winner.aspx