By on December 12, 2007

Scoop: Google Analytics Updates – Compare Data Points

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There’s no official announcement from Google, but we’re seeing new features showing-up in Google Analytics.

It appears you’ll be able to compare different data points…


click to enlarge


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Options let you compare data such as visits, pageviews, pages per visit, average time on site, bounce rate, and percent of new visits. You can now also compare selected data with your entire site.

As we discover more new features–or get official word from Google–we’ll update you.

Update: We’ve received official word from Google about the new features:

All Google Analytics accounts worldwide now have access to a beta feature that graphs two different metrics against each other and see how they correlate. This new graphing ability enhances the insights available to Google Analytics users about visitor trends on their websites: for example, does a higher number of visitors correspond to a higher bounce rate? Do visitors who come to a website through AdWords spend more or less time on the site than visitors overall?

In addition, Google Analytics now supports ga.js, a new page tag that enables site owners to use the most up-to-date tracking functionality as it is added to Google Analytics. For instance, the ga.js page tag allows the site owner to streamline e-commerce tracking.

To better serve users worldwide, Google Analytics is also available in six additional languages, bringing the total number of supported languages to 25. The new languages are Thai, Filipino, Indonesian, Czech, Hungarian, and Portuguese (Portugal). Users all 25 languages can access the Google Analytics Help Center and receive online support in their supported language of choice.


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23 comments on “Scoop: Google Analytics Updates – Compare Data Points”

  1. Evan Says:

    December 12th, 2007 at 10:15 pm

    they are in the midst of rolling out some new features and a new javascript code. It was set for monday but apparently the marketing team held back for some reason so it got pushed back to later in the week…

  2. Perde Says:

    December 12th, 2007 at 10:25 pm

    Just noticed something is going on, so this is the thing. Some numbers was not displayed correctly but now it’s all ok.

  3. Andy Beal Says:

    December 12th, 2007 at 10:25 pm

    @Evan – sshhh, you’re not supposed to discuss that. ;-)

  4. simon Says:

    December 12th, 2007 at 10:36 pm

    My screenshot is different and I have the ability to compare data points for goals too!!!

    I think they had a few problems with the release because it has been changing all night long!!

    See my screenshot here: http://www.adviso.ca/en/google-analytics-update.html

  5. Lea Says:

    December 12th, 2007 at 11:27 pm

    and it seems to be broken in Safari (OSX) :(
    I’ve sent feedback.

  6. Jaan Kanellis Says:

    December 13th, 2007 at 12:05 am

    Cool stuff, but hey Google why not let us have multiple dashboards. That is by far the biggest thing missing from GA right now.

  7. Google Analytics Tells You How You Compare to Other Sites Says:

    December 13th, 2007 at 12:07 am

    [...] via marketing pilgrim] Link to This [...]

  8. Jake McKee Says:

    December 13th, 2007 at 12:22 am

    I hope to god the compare to site is an opt-in feature…

  9. Brian Chappell Says:

    December 13th, 2007 at 12:24 am

    Where does it say that? Is it just me or is what mashable has stated as being so is wrong?

  10. Jake McKee Says:

    December 13th, 2007 at 12:29 am

    Actually, upon further review, I think Mashable is flat wrong.

  11. Zen Says:

    December 13th, 2007 at 6:52 am

    Very useful data. Thanks for the post!

  12. Andy Beal Says:

    December 13th, 2007 at 9:16 am

    It looks like mashable changed their post. I must admit, when I first saw the update, I thought they were adding some kind of Compete/Alexa type tool too. But, alas not.

  13. mig Says:

    December 13th, 2007 at 1:03 pm

    I started using G.A. for the first time recently because I went to start up from a public company where we used Webtrends. Since it is free, I cant complain much however I wish it did more and was easier to set up certain tracking parameters. I still can’t get that damn funnel view to work properly. This new analysis view is definitely a step in the right direction.

  14. Zoznam Says:

    December 13th, 2007 at 2:02 pm

    This is interesting

  15. Dean Says:

    December 13th, 2007 at 5:22 pm

    The big news is the ga.js code. I don’t really understand why they lumped that announcment in with these marginal functionality improvements.

  16. Kristoffer Forsgren Says:

    December 13th, 2007 at 7:18 pm

    Too bad that the new script code that you are supposed to embed seems to break validation. =(

  17. CCNA Discovery Says:

    December 13th, 2007 at 9:01 pm

    I was hoping Google would make their reports for Analytics real-time instead of reporting it every 24 hours.

  18. Search Marketing with Google in Mind. | RedBoots Digital Rodeo Says:

    December 14th, 2007 at 3:35 am

    [...] Google Analytics released some comparison graph tools. [...]

  19. Futon-Matt Says:

    December 14th, 2007 at 8:33 am

    Google Analytics does look interesting, but my web host provides the same service in my hosting plan. Maybe I’ll give it a shot to see if the stats are different.

    Matt

  20. » Google gets outed as selling links, Mashable is wrong, and Sphinn needs a better 404 page - TGIF SEO Links | Brian Chappell Says:

    December 14th, 2007 at 2:00 pm

    [...] they were wrong, its a site only comparison. They inevitably got called out (I initially posted on mpilgrim they were wrong), then removed the statements from the original post on their site, and [...]

  21. Online Marketing Resources Dec-17-07 » Make Meaning Says:

    December 16th, 2007 at 9:52 am

    [...] Google Analytics New Feature: compare data [Marketing Pilgrim] Indeed, as social marketing loses some of its novelty, it will simply become another aspect of marketing, says Peters of Pandemic Labs. “If Nike has a new shoe it wants to market, it will have a TV commercial, radio spots, ads in magazines and interactive destination websites about running. There is no reason those channels should be thought of as separate.” [...]

  22. Scientific Ink » links for 2007-12-28 - not particularly objective musings on odds and ends - Dunrie Greiling, Ann Arbor, MI 48103 Says:

    December 28th, 2007 at 6:27 pm

    [...] Scoop: Google Analytics Updates – Compare Data Points All Google Analytics accounts worldwide now have access to a beta feature that graphs two different metrics against each other and see how they correlate. This new graphing ability enhances the insights available to Google Analytics users about visitor tr (tags: analytics google website trends metrics) [...]

  23. Utah SEO Says:

    December 30th, 2007 at 9:11 pm

    Keeps gettin better and better.