Posted December 12, 2007 10:13 pm by with 23 comments

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There’s no official announcement from Google, but we’re seeing new features showing-up in Google Analytics.

It appears you’ll be able to compare different data points…

click to enlarge

click to enlarge

Options let you compare data such as visits, pageviews, pages per visit, average time on site, bounce rate, and percent of new visits. You can now also compare selected data with your entire site.

As we discover more new features–or get official word from Google–we’ll update you.

Update: We’ve received official word from Google about the new features:

All Google Analytics accounts worldwide now have access to a beta feature that graphs two different metrics against each other and see how they correlate. This new graphing ability enhances the insights available to Google Analytics users about visitor trends on their websites: for example, does a higher number of visitors correspond to a higher bounce rate? Do visitors who come to a website through AdWords spend more or less time on the site than visitors overall?

In addition, Google Analytics now supports ga.js, a new page tag that enables site owners to use the most up-to-date tracking functionality as it is added to Google Analytics. For instance, the ga.js page tag allows the site owner to streamline e-commerce tracking.

To better serve users worldwide, Google Analytics is also available in six additional languages, bringing the total number of supported languages to 25. The new languages are Thai, Filipino, Indonesian, Czech, Hungarian, and Portuguese (Portugal). Users all 25 languages can access the Google Analytics Help Center and receive online support in their supported language of choice.

  • Evan

    they are in the midst of rolling out some new features and a new javascript code. It was set for monday but apparently the marketing team held back for some reason so it got pushed back to later in the week…

  • Perde

    Just noticed something is going on, so this is the thing. Some numbers was not displayed correctly but now it’s all ok.

  • Andy Beal

    @Evan – sshhh, you’re not supposed to discuss that. 😉

  • simon

    My screenshot is different and I have the ability to compare data points for goals too!!!

    I think they had a few problems with the release because it has been changing all night long!!

    See my screenshot here:

  • Lea

    and it seems to be broken in Safari (OSX) :(
    I’ve sent feedback.

  • Jaan Kanellis

    Cool stuff, but hey Google why not let us have multiple dashboards. That is by far the biggest thing missing from GA right now.

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  • Jake McKee

    I hope to god the compare to site is an opt-in feature…

  • Brian Chappell

    Where does it say that? Is it just me or is what mashable has stated as being so is wrong?

  • Jake McKee

    Actually, upon further review, I think Mashable is flat wrong.

  • Zen

    Very useful data. Thanks for the post!

  • Andy Beal

    It looks like mashable changed their post. I must admit, when I first saw the update, I thought they were adding some kind of Compete/Alexa type tool too. But, alas not.

  • mig

    I started using G.A. for the first time recently because I went to start up from a public company where we used Webtrends. Since it is free, I cant complain much however I wish it did more and was easier to set up certain tracking parameters. I still can’t get that damn funnel view to work properly. This new analysis view is definitely a step in the right direction.

  • Zoznam

    This is interesting

  • Dean

    The big news is the ga.js code. I don’t really understand why they lumped that announcment in with these marginal functionality improvements.

  • Kristoffer Forsgren

    Too bad that the new script code that you are supposed to embed seems to break validation. =(

  • CCNA Discovery

    I was hoping Google would make their reports for Analytics real-time instead of reporting it every 24 hours.

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  • Futon-Matt

    Google Analytics does look interesting, but my web host provides the same service in my hosting plan. Maybe I’ll give it a shot to see if the stats are different.


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  • Utah SEO

    Keeps gettin better and better.