Scoop: Google Analytics Updates – Compare Data Points
There’s no official announcement from Google, but we’re seeing new features showing-up in Google Analytics.
Options let you compare data such as visits, pageviews, pages per visit, average time on site, bounce rate, and percent of new visits. You can now also compare selected data with your entire site.
As we discover more new features–or get official word from Google–we’ll update you.
Update: We’ve received official word from Google about the new features:
All Google Analytics accounts worldwide now have access to a beta feature that graphs two different metrics against each other and see how they correlate. This new graphing ability enhances the insights available to Google Analytics users about visitor trends on their websites: for example, does a higher number of visitors correspond to a higher bounce rate? Do visitors who come to a website through AdWords spend more or less time on the site than visitors overall?
In addition, Google Analytics now supports ga.js, a new page tag that enables site owners to use the most up-to-date tracking functionality as it is added to Google Analytics. For instance, the ga.js page tag allows the site owner to streamline e-commerce tracking.
To better serve users worldwide, Google Analytics is also available in six additional languages, bringing the total number of supported languages to 25. The new languages are Thai, Filipino, Indonesian, Czech, Hungarian, and Portuguese (Portugal). Users all 25 languages can access the Google Analytics Help Center and receive online support in their supported language of choice.