Posted December 17, 2007 8:24 am by with 4 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

In case you haven’t noticed, I’m a little obsessed with online reputation management. 🙂

So, you can imagine my interest in Pew Internet & American Life Project’s update to their 2002 study on how many people plug their own name into Google. Back in 2002, just 22% of Internet users Googled themselves. Today, that number is at 47%.

Still, that leaves a whopping 53% who have never taken the time to see what Google has to say about them. Worse, 60% of those polled don’t even care!

Well, they should! Studies have shown that potential employers, business partners, and romantic dates, are among those that will type your name into Google and see what’s returned.

BTW, Googling yourself is not new. I wrote about it back in 2003, and at the time coined the phrase “Search Engine Vanity.” I even registered the domain name: 😉


  • “About 60 percent of Internet users said they aren’t worried about the extent of information about themselves online, despite increasing concern over how that data can be used.”

    Well that is weird.

  • If your Internet persona is sufficiently unusual, you may want to create a Google Alert for it. My nom de web (Izzy Cohen) was also the name of (1) the owner of Giant Foods, (2) a bagel mogul, and (3) Sgt. Izzy Cohen, a World War II comic strip character.

    Googling for (topic) + “Izzy Cohen” elicits comments on topics I write about, such as anthropomorphic maps, idioms formed by the transliteration of foreign words/phrases, and the tendency for semantically identical concepts to be joined as homonyms across languages.

    Anthropomorphic maps were generated by configuring the body of a god or goddess over the area to be mapped. The name of each part of that body became the name of the area or feature under that part. This produced a scale 1:1 map-without-paper on which each place name automatically indicated its approximate location and direction with respect to every other place on the same map whose name was produced in this way.


  • Zen

    Never judge a person by their SERPs. 🙂

  • Hey Andy ! this is quite true… even I am obsessed about googling my name quite often to find out what type of results are being fetched. This may be image search or a general search. Thanks that my name do come up in the search engine listings.