The Blog Council: a How NOT to Corporate Blog Guide
Read/Write Web reports that AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, and Wells Fargo have come together to form the Blog Council (dot org), an organization to help corporations learn to blog.
The purpose behind the organization:
The Blog Council’s mission is to help corporate blogging efforts become more successful.
Up to now, there hasn’t been a community solely dedicated to serving the needs of corporate blogging. The Blog Council is here to help create:
1. Best Practices: Promoting corporate blogging excellence through best practices, standards, and training.
2. Community: Providing networking and partnering opportunities for leaders of the corporate blogging movement.
3. ROI: Developing metrics programs that help deliver measurable ROI from blog activities.
4. Advocacy: Blog Council has a united voice to provide the corporate perspective in the blogosphere.
Yeah, that’s not going so well so far. As RWW points out, their first two posts are an FAQ and a press release announcing their launch.
But hey, at least they’re getting attention, right? And these people are well qualified, right? Running wildly popular corporate blogs, right?
Well, depends on what you call successful. AccuQuote, for example has hundreds of blog posts, but three comments on their last fifteen entries. Oh, and it’s on an entirely different domain than their site. Cisco has more than a dozen blogs on the blogs.cisco.com subdomain; one announcement on their official blog has 75 comments (but among the last twenty or so, only two others had comments; two each).
I’m sure Coke got a lot of visits to their Zero Movement blog when Adrants ousted it as a flog almost two years ago (and that’s still the #1 result for [coke blog]). And before that, their internal marketing blog was leaked. I’m sure you could learn a lot from people who have tried to make every blogging mistake there is.
Those are just the first three participating companies alphabetically. Need I go on?
Oh, and before you ask: comments are disabled on the Blog Council blog.