Marketing Pilgrim's "Research" Channel

Sponsor Marketing Pilgrim's Research Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Will Cyber Monday Be the Peak?




With all the hype surrounding Cyber Monday this year, I was actually surprised to find out that it was justified for once. comScore reports that Cyber Monday had record-setting spending: $733 million, to be exact. And the subsequent days also saw $700+ in sales, with Thursday coming in close second to Monday.

Compared to last year’s peak day, sales are up 11% or $72 million. However, that actually constitutes slower (and smaller) growth. From 2005 to 2006, sales rose 19%. More telling, from ’05-’06, sales increased $105 million.

But I don’t think it’s over yet. The peak online retail days for 2006 and 2007 were not, in fact, the so-called “Cyber” Monday: they were Monday, December 11, 2006 and Monday, December 12, 2005. As I wrote about this last year:

It looks like the theory behind Cyber Monday proved correct—people do a lot of online shopping when they get back to work after a break. However, instead of the Monday after Thanksgiving being the peak, people just buy more and more on successive Mondays.

So has the holiday season peaked? Today might be too close to Christmas, unless you’re willing to pay for expedited shipping.

My prediction for this year? December 10 will be the real “Cyber” Monday.

  • http://www.123bargains.com Prim @ 123bargains.com

    Is it just Mondays they go shopping on? I would think it’s the whole week or even month of December. Also I can’t wait to see how this year’s CyberMonday compare to the previous ones. It seems BlackFriday this year was not too bad, around 3% increase I think, but I don’t think people bought at high prices.

    Prim @ 123bargains.com’s last blog post..BlueAnt Z9i Bluetooth Headset with BlueAnts Patented Voice Isolation Technology – $ 54.99 at (Amazon.com)

  • http://www.boredportal.com Free Online Games

    It is a good day for both consumers and retailers. I enjoy paying less and I’m sure retailers enjoy getting out of the red.

  • http://www.sohbete.net/ sohbet

    Thanks for the short and sweet introduction.