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Facebook Gains but MySpace Still Gets the Most Traffic

Hitwise has some new numbers about social networking sites. Though down, MySpace is still gets the most traffic with 76% of visits in 2007. It’s actually down. Number two, Facebook is up 51%. They monitored 53 different social networking sites to get the data.

What’s surprising it how far behind Facebook is – with just 12.57 percent of visits. People are returning to the sites. In December 2007, 95% percent of traffic to the site are return visits, not first timers. Facebook also has loyal users because 93% of traffic was also returning visitors.

Another measure of stickiness is how much time people spend on the site. In December 2007, the average time spent on Bebo averaged a full 30 minutes and 24 seconds. That is a long, long time online.

Also note: while this is just for the US, Facebook is growing even quicker in the UK. Facebook has been growing and has increased its market share 10-fold over the past year.


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  2. […] users today. That is an absolutely amazing milestone to reach since it first launched in 2004. Even as recently as January 2008 most experts scoffed at the idea that Facebook posed any real threat to social media “Titan” MySpace,  which at its peak boasted less than 20% the number […]