For Online Advertising the Biggest Growth is Local
Wednesday, January 30th, 2008;
-- Janet Meiners |
Online advertising will continue to grow for years to come, especially local business advertising. JupiterResearch. According to the US Online Local Advertising Forecast, by JupiterResearch local advertising will grow 13% in 2007 to 2012. Online advertising generally is expected to grow 12 percent during that time. Advertisers will focus on local display and search advertising the most.
Compound annual growth rates (CAGRs) are expected to be 18 percent and 16 percent, respectively, during the next five years.
Online advertising is taking a larger proportion of budgets than in past years, but won’t replace traditional advertising.
“Although traditional media such as newspaper and local broadcast are facing new challenges regarding their business models, local advertising in these media mainstays is not a dying market. The ability to assemble relatively larger general audiences will remain a principal advantage of traditional media.”
- Lead Analyst Barry Parr, Media Analyst for JupiterResearch
Small businesses are still catching on to using SEO techniques to rank higher on Internet searches in local areas. They’ll continue to learn about how they can advertise online. There is a bit of a learning curve for businesses, but once their competition is online, they will start focusing more on Internet marketing.
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January 30th, 2008 at 12:25 pm
Theinternet is indeed a wonderfull place for small business to compete with the big fish and try and beat them within the search engine results. A good way for small businesses to advertise their company can be to optimize their website to be found within a city in each state. That can be a very effective way of advertising locally all over the United-States.
January 30th, 2008 at 11:12 pm
Ya, this is quite a large learning curve for small business but it’ll spread like the plague in due time. Good to see there’s so much penetration in local search.
January 31st, 2008 at 6:38 pm
[...] future. That is the gist of some new research offered by Jupiter Research and reported in Marketing Pilgrim: Online advertising will continue to grow for years to come, especially local business advertising. [...]
February 1st, 2008 at 2:22 pm
[...] post by Janet Meiners and posted by Alfred [...]
April 2nd, 2008 at 7:03 pm
[...] Even in the midst of the current economic downturn, online research firm Jupiter Research has predicted that local online advertising will prosper in 2008, growing 12% by [...]
May 5th, 2008 at 6:57 pm
[...] For Online Advertising the Biggest Growth is Local [via Zemanta] [...]
May 12th, 2008 at 10:51 am
[...] In recent years, advertisers have capitalized on the ability to the Internet to reach localized audiences. It’s no wonder that Jupiter Research found that local advertising was one of the fastest growing segments in online advertising. [...]