Posted January 11, 2008 5:26 pm by with 15 comments

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As we come up to the last days of fee-free merchant services from Google Checkout, the Official Google Checkout Blog announced yesterday that they now have Google Checkout Trends. Patterned after Google Trends, GCT shows relative revenues from Google Checkout merchants.

But let me just say: either Google Checkout merchants are atypical (likely) or something is really off here.

Just take a look at the comparison between revenue from the Zune (blue) and the iPod (red):
google checkout sales of ipods vs zunes

Just as a reminder, revenue is price x quantity sold (as GCT reminds you when you use it). So, on the day after Thanksgiving, Zune’s relative revenue was $64.65 and the iPod’s was $6.28. Uh huh. Somehow, I just don’t think the announcement of the Zune 2 would be enough to keep the Zune’s revenue that much higher than the iPod’s for nearly a month.

But, like I said, maybe it’s just that Google Checkout merchants are weird. Maybe Microsoft started using them. . . .

Let’s try another, shall we? Here is the iPhone (orange), the Blackberry (red) and the Razr (blue):
google checkout sales of iphones vs blackberries vs razrs

Odd. . . You’d think with all those sales, we would be seeing a ton more iPhones than Blackberries.

This data also contravenes the basic laws of economics—that as price increases, demand decreases. There are lots of Blackberries and Razrs out there for less than $400. They may not have the same chic as the iPhone, but they also don’t all come with AT&T. (Can I call the economics police now?)

My favorite part: sales of all of these electronics are down throughout December. I mean, sure, most people like to pick out their own phones, but no MP3 players as gifts? Man, these people are as cheap as I am. Though I could have sworn that comScore reported that consumer electronic sales were up 23% last year. . . .

Wait, who am I kidding? This data is from Google! It must be true!


  • confused results. I am not sure about the price filter at the bottom either. What does that do?

  • I don’t know what to do with all the info which G provide us 😛

  • I think you got it wrong… the Y scale is not the unit price, it’s the total revenue (and btw, there’s no indication it’s $, or 10$, or 1,000,000$). So you have no clue of the exact price and exact number of unit solds. For iPhone vs Blackberry vs Razr, it makes sense to me that the average revenue for iPhone was 9.29/0.47 for Blackberry = 19.77. Or put simply, iPhone generated 20 times more revenues, on average, than Blackberry. Makes sense to me!


  • The trends threshold is so high, I can’t see this very useful. Ebay Research tools are still vastly better, even if you have to pay for them. How many of us care about the iPhone, WII sales? I’d like to know about the sales for more niche-items my clients’ sell.

  • David

    This absolutely does not make sense.
    Granted, there are no units in the “Y” axis, however, where can you get iPhone via Google check out?
    Has Apple Stores adopted Google check out? What about AT&T?

    This makes no sense. And by the way, Mr. Hamel, do you actualy believe that in November 2007 the Zune had a revenue 10 times the revenue of the iPod?
    Yeah, right!


  • I use Google checkout at and I’ve gotten very few orders through their services. But, they aren’t charging me a fee since I use adwords so I’ll take what I can get.

  • La verdad es que es bastante raro, por eso estará todavía en beta

  • It’s a pity that those tools does not fuction for Tunisia 🙁

  • David, I agree, it’s highly unlikely to say the least that Zoom had 10 times more revenue compared to iPod, it just doesn’t make sense.

    Alan Johnson

  • A lot of data supplied by Google seems hard to believe. Also a lot of it tends to contradict with data provided by other companies like Yahoo. I really don’t know what to make out of it.

  • I think it has to do with the fact that Google is still in the process of collecting data. The more accumulated data the better the results

  • Zen

    It’s a shame they don’t provide country filters. Do they have checkout on other countries?

  • I wonder if Checkout customers stop buying on January sales at all?

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  • Much too complex for my simple mind!

    (aka) Weirdo

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