The fact that the WSJ and Facebook have just partnered on a new initiative to let Facebook users share their favorite news stories, surely demonstrates one of the following:
- Facebook is now dominated by 30+ -year old WSJ reading types.
- The WSJ is just desperate to attract some hip under 30-year old readers.
- Facebook is just completely selling out.
- Both companies are just desperate.
OK, so I’m teasing, but it really does just come across as a strange partnership. It’s almost as if both companies figured it would give each of them some buzz, so struck the deal without actually worrying if anyone would care to use it or not.
Anyway, if you’re simply salivating at the chance to share your favorite WSJ article with your Facebook friends, here’s what you’re getting:
- A “SeenThis” widget on the WSJ showing shared items.
- It’s thankfully “opt in” so you’ll only see it, if you request to.
- A Facebook version of the application which can be added to your profile.
- SeenThis will show you the stories your Facebook friends are interested in.
I’m taking bets one when the WSJ will allow you throw sheep at other readers.
UPDATE: The SeenThis widget and partnership is with Loomia and not Facebook directly, according to David Marks.