Comments on: How Many Facebook Users Actually Read the Wall Street Journal?

By: Geoff Livingston

Geoff Livingston — Thu, 31 Jan 2008 23:42:21 +0000

Perhaps Murdoch is suffering from a vampire bite.

By: rcjordan

rcjordan — Thu, 31 Jan 2008 22:19:58 +0000

‘Facebook fatigue’ kicks in as people tire of social networks
http://www.theregister.co.uk/2008/01/31/myspace_fb_comscore_drop/

Seems reasonable, I know I’m tired of hearing about Facebook, MySpace, Linkedin…

Supposedly supporting stats here (but stats are, after all, stats and therefore highly suspect).
http://creativecapital.wordpress.com/2008/01/29/its-official-us-social -networking-sites-see-slow-down/

By: Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » links for 2008-01-31

Thu, 31 Jan 2008 18:22:57 +0000

[...] How Many Facebook Users Actually Read the Wall Street Journal? (tags: facebook media wsj) [...]

By: proxy-maker

proxy-maker — Thu, 31 Jan 2008 14:48:39 +0000

Nice link! Thanks for post.

By: Nicole

Nicole — Thu, 31 Jan 2008 07:07:21 +0000

Seems a lot less inappropriate and funny after the clarification.

By: Facebook Fatigue? « Unique-Frequency

Facebook Fatigue? « Unique-Frequency — Thu, 31 Jan 2008 05:21:29 +0000

[...] have been criticisms of Facebook in recent weeks (Marketing Pilgrim discusses a partnership between Facebook and the Wall Street Journal signalling desperation from [...]

By: Daryl Tay

Daryl Tay — Thu, 31 Jan 2008 05:15:20 +0000

Regardless of who initiated the service, I definitely agree that it’s a sign, if not of desperation then of something close. At least here in Singapore, there’s certainly been a decline in activity over the last 3-6 months.

By: Andy Beal

Andy Beal — Thu, 31 Jan 2008 00:20:25 +0000

@David – thanks for the clarification, I updated the post.

By: David Marks

David Marks — Wed, 30 Jan 2008 23:37:31 +0000

Andy,

Thanks for the write up. I’m one of the developers of SeenThis? at Loomia and want to make a quick correction. The Wall Street Journal, CNET, and NBC all partnered with Loomia to provide the SeenThis service, not Facebook as is how your article reads.

Here’s a link to a press release that explains the details:
http://seenthis.loomia.com/press/view/pr_20080130_launch

Hope this is helpful!

By: VentureBeat » Roundup: Return of the Gphone rumor, Current TV not so profitable after all, and more

Wed, 30 Jan 2008 21:54:20 +0000

[...] friends that day, powered by a company called Loomia. Not the most likely-sounding partnership, but Andy Beal has some explanations in mind. The most likely: “The WSJ is just desperate to attract some hip under 30-year old [...]

By: Yaacov

Yaacov — Wed, 30 Jan 2008 18:45:31 +0000

I’ve been reading the WSJ since high school. Can think of only 3 friends who have subscriptions with only one reading it on a regular basis.

The second I see my data being shared between the two sites, one will have to go…

By: allen

allen — Wed, 30 Jan 2008 18:12:11 +0000

here’s my take andy:
http://www.centernetworks.com/wsj-widgets-with-facebook

i agree with you and think its more about 2,3,4 and also 5 which is “wsj wants to sell more ads and looking hip will help them do that”

By: Alison

Alison — Wed, 30 Jan 2008 17:29:28 +0000

I’m going to guess some combination of 2, 3 and 4. When I was in college (a whole 2 years ago) the WSJ was “required reading” for many Communications courses. Since I’d agree that most college student’s don’t read the WSJ, we modified the assignment to who could read the least and bluff the most.

Thinking along those lines, it could be a sensible and valuable partnership if the WSJ realizes what most Facebook users want-CliffsNotes news-and aren’t afraid to give it to them.