The on-going writers’ strike has meant that many popular programs are currently off-air in the US and, according to Nielsen Online, this has seen Americans turn in large numbers to online alternatives.
Its figures show that YouTube’s audience was up 18% in the two months after the strike started, and newer video-sharing sites such as Crackle have also experienced unprecedented growth.
I just don’t get it. The writers’ strike means that we’ve lost a lot of quality TV shows, so why would we fill the void with the kind of junk that gets posted to the web? Don’t get me wrong, I love watching online video content, but not as a replacement to quality TV programming.
There are plenty of other reasons why web watching has increased–maybe it’s all of the presidential election coverage that’s online. Until I see numbers that show a direct correlation between increased online video viewing during prime time hours–7 pm to 10 pm–I’ll be unconvinced of the connection.
What do you think?