Comments on: Is Vertical Search a Chink in Google’s Armor? http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html Internet Marketing News Sat, 20 Mar 2010 14:50:18 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: tss http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html/comment-page-1#comment-50627 tss Sun, 22 Jun 2008 17:58:46 +0000 http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html#comment-50627 Vertical search definitely has the potential to chip away at Google's strong hold on search. With companies like Convera and SearchBlox rolling out search solutions targeted toward vertical search, it will be interesting to see how Google plays out. With new offerings such as pay-as-you-go search infrastructure for creating a vertical search engine (http://www.searchblox.com/searchbloxami.html), there is no barrier to entering this space. Vertical search definitely has the potential to chip away at Google’s strong hold on search. With companies like Convera and SearchBlox rolling out search solutions targeted toward vertical search, it will be interesting to see how Google plays out. With new offerings such as pay-as-you-go search infrastructure for creating a vertical search engine (http://www.searchblox.com/searchbloxami.html), there is no barrier to entering this space.

]]> By: Joe Buhler http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html/comment-page-1#comment-40140 Joe Buhler Mon, 21 Jan 2008 20:41:13 +0000 http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html#comment-40140 Vertical meta-search is definitely a potential threat to Google. The online travel space is a case in point, where meta-search companies such as Kayak have recorded rapid growth since launching about two years ago. Their recent acquisition of SideStep and funding with a $30 million round is validation of their business model. In addition Yahoo! has now installed FareChase, a company they acquired nearly two years ago as their default travel search engine. These travel meta-searchers also have had quite an impact on the online travel agencies who are reviewing their own transaction based business model. With new travel meta-search companies, using semantic web tools this is an area to be watched. Vertical meta-search is definitely a potential threat to Google. The online travel space is a case in point, where meta-search companies such as Kayak have recorded rapid growth since launching about two years ago. Their recent acquisition of SideStep and funding with a $30 million round is validation of their business model. In addition Yahoo! has now installed FareChase, a company they acquired nearly two years ago as their default travel search engine. These travel meta-searchers also have had quite an impact on the online travel agencies who are reviewing their own transaction based business model. With new travel meta-search companies, using semantic web tools this is an area to be watched.

]]> By: Andy Black http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html/comment-page-1#comment-39756 Andy Black Thu, 17 Jan 2008 11:23:00 +0000 http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html#comment-39756 The E-consultancy/Convera “Vertical Search Survey 2008″ has just been released and reveals some very interesting information. CPM will be fastest-growing revenue stream for publishers in 2008 Online revenue set to increase while print income flattens or decreases Content owners must ensure visibility within fragmenting digital landscape by embracing RSS, widgets and toolbars. Publishers see vertical search as opportunity to ‘reclaim the online community from Google’. The fastest-growing revenue streams for publishers in 2008 will be internet display advertising and online sponsorship. Some 72% of publishers are expecting an increase in income from CPM advertising next year and 67% are predicting a rise in digital sponsorship, while print revenues are more likely to flatten or decrease. Just under two thirds (64%) are expecting a rise in paid search (PPC) revenue. The findings come from a survey which was circulated to members of the Association of Online Publishers (AOP), American Business Media (ABM), Internet Advertising Bureau (IAB UK) and E-consultancy’s early-adopter community of internet marketers. The research also highlights the need for specialist publishers to react quickly to major changes in the digital environment in order to maintain and increase their market share and visibility. Publishers need to adapt to maximize their digital revenues at a time of shifting advertising budgets. Trends in digital marketing are leading towards a fragmentation of the online landscape and ‘atomization’ of content. Content owners have a great opportunity to increase visibility for their content through the effective use of vertical search, feeds, widgets and toolbars. The level of uptake for feeds and customized homepages is very high among this early-adopter audience surveyed but this kind of online behavior will soon become more widespread among knowledge workers across a wider range of industries.” Some 93% of more than 500 media and internet professionals said that they would be ‘very likely’ or ‘quite likely’ to use a search engine that focused on serving their specific business or work needs. More than 70% of publishers perceived ‘reclaiming the online community from Google’ to be either a major benefit or a minor benefit from vertical search. To download a free online copy of the full report, click here http://www.convera.com/survey/ The E-consultancy/Convera “Vertical Search Survey 2008″ has just been released and reveals some very interesting information.

CPM will be fastest-growing revenue stream for publishers in 2008
Online revenue set to increase while print income flattens or decreases

Content owners must ensure visibility within fragmenting digital landscape by embracing RSS, widgets and toolbars.

Publishers see vertical search as opportunity to ‘reclaim the online community from Google’.

The fastest-growing revenue streams for publishers in 2008 will be internet display advertising and online sponsorship.

Some 72% of publishers are expecting an increase in income from CPM advertising next year and 67% are predicting a rise in digital sponsorship, while print revenues are more likely to flatten or decrease. Just under two thirds (64%) are expecting a rise in paid search (PPC) revenue.

The findings come from a survey which was circulated to members of the Association of Online Publishers (AOP), American Business Media (ABM), Internet Advertising Bureau (IAB UK) and E-consultancy’s early-adopter community of internet marketers.

The research also highlights the need for specialist publishers to react quickly to major changes in the digital environment in order to maintain and increase their market share and visibility.

Publishers need to adapt to maximize their digital revenues at a time of shifting advertising budgets. Trends in digital marketing are leading towards a fragmentation of the online landscape and ‘atomization’ of content. Content owners have a great opportunity to increase visibility for their content through the effective use of vertical search, feeds, widgets and toolbars.

The level of uptake for feeds and customized homepages is very high among this early-adopter audience surveyed but this kind of online behavior will soon become more widespread among knowledge workers across a wider range of industries.”

Some 93% of more than 500 media and internet professionals said that they would be ‘very likely’ or ‘quite likely’ to use a search engine that focused on serving their specific business or work needs.

More than 70% of publishers perceived ‘reclaiming the online community from Google’ to be either a major benefit or a minor benefit from vertical search.

To download a free online copy of the full report, click here http://www.convera.com/survey/

]]> By: Roderick http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html/comment-page-1#comment-39747 Roderick Thu, 17 Jan 2008 07:19:29 +0000 http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html#comment-39747 I think to that point though. The author of the initial piece implied that the brand would be so strong people wouldn't use Google to find them, rather people would just go directly to the brand circumventing the need for Google and eliminating its predominance in the space. Roderick I think to that point though. The author of the initial piece implied that the brand would be so strong people wouldn’t use Google to find them, rather people would just go directly to the brand circumventing the need for Google and eliminating its predominance in the space.

Roderick

]]> By: Alan Johnson http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html/comment-page-1#comment-39744 Alan Johnson Thu, 17 Jan 2008 05:45:28 +0000 http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html#comment-39744 In a lot of cases they can't and, as Dave has mentioned, sometimes using them in order to find relevant places for your search is the way to go. Alan Johnson In a lot of cases they can’t and, as Dave has mentioned, sometimes using them in order to find relevant places for your search is the way to go.

Alan Johnson

]]> By: Jaan Kanellis http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html/comment-page-1#comment-39738 Jaan Kanellis Thu, 17 Jan 2008 04:02:27 +0000 http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html#comment-39738 As long as Google can provide better search results than verticals how could it be? As long as Google can provide better search results than verticals how could it be?

]]> By: Mobile guy http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html/comment-page-1#comment-39668 Mobile guy Wed, 16 Jan 2008 10:12:01 +0000 http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html#comment-39668 I would like to talk about "Types", not "Contexts" because any targeted or context search engines never give me any valuable results. But Google did any time. I would like to talk about “Types”, not “Contexts” because any targeted or context search engines never give me any valuable results. But Google did any time.

]]> By: Dave Shaw http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html/comment-page-1#comment-39667 Dave Shaw Wed, 16 Jan 2008 09:29:14 +0000 http://www.marketingpilgrim.com/2008/01/is-vertical-search-a-chink-in-google%e2%80%99s-armor.html#comment-39667 I think maybe it depends on how you use/think of Google. When I was searching for a job I didn't hope Google would find me a link to a site with a specific job. I searched hoping Google would point me to a relevant site which then would allow me to search for a job. I guess I wanted Google to point me to a vertical search site - I didn't think Google would BE the vertical search site. I think maybe it depends on how you use/think of Google. When I was searching for a job I didn’t hope Google would find me a link to a site with a specific job. I searched hoping Google would point me to a relevant site which then would allow me to search for a job. I guess I wanted Google to point me to a vertical search site – I didn’t think Google would BE the vertical search site.

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