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	<title>Comments on: Lessons in Paid Search</title>
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		<title>By: Mike Montague</title>
		<link>http://www.marketingpilgrim.com/2008/01/lessons-in-paid-search.html/comment-page-1#comment-41989</link>
		<dc:creator>Mike Montague</dc:creator>
		<pubDate>Sat, 23 Feb 2008 05:26:34 +0000</pubDate>
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		<description>Promoting with free trials always seems to do the trick.</description>
		<content:encoded><![CDATA[<p>Promoting with free trials always seems to do the trick.</p>
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		<title>By: Steve Rosenbaum</title>
		<link>http://www.marketingpilgrim.com/2008/01/lessons-in-paid-search.html/comment-page-1#comment-41846</link>
		<dc:creator>Steve Rosenbaum</dc:creator>
		<pubDate>Wed, 20 Feb 2008 20:34:56 +0000</pubDate>
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		<description>&quot;Start Sharing&quot; eh?  This is a great read.  Thanks Janet.</description>
		<content:encoded><![CDATA[<p>&#8220;Start Sharing&#8221; eh?  This is a great read.  Thanks Janet.</p>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2008/01/lessons-in-paid-search.html/comment-page-1#comment-40321</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Thu, 24 Jan 2008 03:53:16 +0000</pubDate>
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		<description>Interesting how subtle changes in the wording of the buttons can make a difference.</description>
		<content:encoded><![CDATA[<p>Interesting how subtle changes in the wording of the buttons can make a difference.</p>
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	<item>
		<title>By: Doubling conversion rates: MarketingSherpa case study &#171; Billy&#8217;s Blog</title>
		<link>http://www.marketingpilgrim.com/2008/01/lessons-in-paid-search.html/comment-page-1#comment-40306</link>
		<dc:creator>Doubling conversion rates: MarketingSherpa case study &#171; Billy&#8217;s Blog</dc:creator>
		<pubDate>Wed, 23 Jan 2008 21:47:18 +0000</pubDate>
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		<description>[...] none of that catches your eye, Janet Meiners at MarketingPilgrim wrote a great summary on the case study.  She also makes a great point that, &#8220;I’ve been in heated debates about [...]</description>
		<content:encoded><![CDATA[<p>[...] none of that catches your eye, Janet Meiners at MarketingPilgrim wrote a great summary on the case study.  She also makes a great point that, &#8220;I’ve been in heated debates about [...]</p>
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