Online Holiday Spending for 2007: over $29B
Monday, January 7th, 2008;
-- Jordan McCollum |
comScore’s results from last year’s holiday season are in: the US spent over $29 billion in online holiday shopping. This is up 19% over last year’s total.
Monday, December 10 stayed the highest single day total, keeping its “Green Monday” title. However, unlike last year, the trend wasn’t successively higher-spending Mondays starting with “Cyber” Monday and ending with “Green” Monday. This year’s top ten highest single-day totals:
| Day | Dollars Spent (Millions) |
| Monday, December 10 (“Green Monday”) | $881 |
| Tuesday, December 11 | $819 |
| Thursday, December 6 | $803 |
| Wednesday, December 5 | $798 |
| Tuesday, December 4 | $776 |
| Wednesday, December 12 | $754 |
| Monday, December 3 | $753 |
| Friday, December 7 | $734 |
| Monday, November 26 (“Cyber Monday”) | $733 |
| Thursday, November 29 | $733 |
While three of the top ten days are Mondays, there are also two Tuesdays, two Wednesdays, two Thursdays and a Friday. It doesn’t look like day of the week is extremely predictive of the spending for that day.
Another interesting note: the latest day in the list, December 11, is two weeks before Christmas. I’m betting (as I always have) that most of us are not willing to risk our gifts arriving too late when shopping online.
Despite the fact that no single day from 2006 could make this year’s top 10 list, it’s not all good news. Chicken-Little–types will eagerly note that, while this year’s holiday spending is up 19% over last year’s, this is slower than 2006’s growth over 2005 (26%). Look out, the eCommerce sky is falling. Again.
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Category: Research
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January 8th, 2008 at 7:42 am
Indeed, it’s definitely common sense to assume that people want to complete their online shopping in time so that their gifts arrive on time. It will be interesting to see what this year’s growth rate will look like.
Alan Johnson
January 8th, 2008 at 1:41 pm
I am a little worried about the time when people start getting their credit card bills from December. That always brings down sales slightly.
January 12th, 2008 at 11:23 pm
[…] you will see that some of them are just as impressive. The following table comes to us courtesy of Marketing Pilgrim: Day - Dollars Spent (Millions) Monday, December 10 (“Green Monday”) - $881 Tuesday, December […]
January 13th, 2008 at 4:55 pm
[…] a lot of shysters in that business? No. Gene and Adam are so far off the mark here. People spent over 29 billion online this past holiday season. Up nearly 20% from last year. Search spend is expected to reach nearly $8.1 billion in […]