not sure if you noticed but nytimes USE TO show ads before the news-clips would start (homepage). i *hated* it but it’s gone so that’s great.

i think you had a good opp to mention the use of ads during video content delivered from studios (such as ABC, NBC, etc). the worst of the worst? by _FAR_ ABC wins that prize, requiring that you NOT ONLY have an ad play every 6 min at a significantly higher volume than the actual show being streamed but you have to click on the screen to continue to the desired content. (requiring me to get up and go click on the screen).

sheesh, you’d think the people making decisions like THAT have never used a computer let alone streamed content to it.

the important thing to keep in mind–and it’s the reason advertising isn’t going anywhere–is that the only people really excited about ads aren’t the consumers but the “marketing geniuses” pushing their pitches and the executives buying into it. ads don’t work on anyone but the less-educated. (trendspotters had a post w/ a research study illustrating this point)

i’d much rather ad-budgets get slashed and companies pay out bigger dividends from the $$ saved.

meh, just my 2 cents.

Benadryl comes to mind when I think of forced Internet commercials and they should come to mind when I need allergy medicine.

Shorten these forced commercials up and you’ll have a happy surfer.

Meanwhile, 49.7% of this study said ads in their videos make them less likely to watch video in the future. And while young viewers are the least opposed to seeing ads, they also have lower recall rates.

Thanks for pointing that out!