Only 200 Advertisers Sign on for Google TV Ads
It’s been a long time since I’ve linked to Valleywag–I figure there are only so many romance gossip stories our readers can take–but they’ve redeemed themselves with news that Google TV Ads has only managed to attract 200 clients.
During a PR pitch to New York ad agencies this week, Long Ellis of Google revealed the astonishingly low number.
While even Google Radio has about 1,600 advertisers, Google TV advertising currently counts around 200. Why so low? Don’t be fooled by the brand name. Google TV advertising isn’t much of an innovation yet.
I wonder if the reason is as Valleywag suggests–performance based TV advertising already exists, so Google TV isn’t a huge innovation–or if it’s because the TV industry really doesn’t want Google muscling their way in and bringing down the costs of television advertising.