Comments on: Only 200 Advertisers Sign on for Google TV Ads

By: Fintsomsnus - Jonathan Forster’s Blog » Blog Archive » links for 2008-02-07

Thu, 07 Feb 2008 16:24:57 +0000

[...] Only 200 Advertisers Sign on for Google TV Ads While even Google Radio has about 1,600 advertisers, Google TV advertising currently counts around 200. (tags: google radio) [...]

By: Nicole

Nicole — Thu, 31 Jan 2008 06:45:11 +0000

TV Ads does not seem a likely growth point for a company like google. I still do not get how they are planning to put the system to work. Just 200 signups further proves people aren’t very comfortable with the idea.

By: Utah SEO

Utah SEO — Thu, 31 Jan 2008 04:09:48 +0000

Ya, 200 is unbelievably low. Google is not really synonymous with traditional media though so that should be interesting to see where that goes.

By: Jayson

Jayson — Thu, 31 Jan 2008 03:48:06 +0000

Tim,

I agree – I think they’d do better focusing on local television. There aren’t too many companies actively looking for new ad agencies that advertise nationally.

200 is awful. I can’t believe Google couldn’t drum up more business than that.

By: Tim Madel

Tim Madel — Wed, 30 Jan 2008 19:49:12 +0000

I think the real reason TV ads haven’t taken off yet is because ads are only available on dish Network. I don’t know the penetration numbers, but I think it is somewhere around 13 million households.

Because the ads will appear nationally, I think is a huge disadvantage for Google. A natural target for all of Google marketing efforts (search, content, print and radio) is the local market. Having a product that is national in scope is dis-congruous. Especially when competing against cable systems who can offer highly targeted TV ads and have a local sales force to hammer the point home.

By: Andy Beal

Andy Beal — Wed, 30 Jan 2008 16:33:22 +0000

@Janet – I think Google’s recent partnerships suggest that its trying hard to push Google TV. They almost have to make it work, otherwise Wall Street will sense that Google will only ever be a one-trick pony.

By: Janet Meiners

Janet Meiners — Wed, 30 Jan 2008 16:28:15 +0000

Andy,
Thanks for the stats straight from Google. That is pretty poor performance. You’d think they’d market Google TV more aggressively, perhaps with Google TV, Radio, or Print ads. Or through partnerships with agencies. They seem to assume everyone is online.

I’m trying to find out how long has Google TV been out of invite-only beta.

I’m curious how their newspaper ads, Google Print, are doing. They seem to be putting a lot of effort into it (with Google ad bar codes) when reports are that it’s not going that well either. I wonder how the numbers compare to Google TV and Google Radio.

-Janet