Pilgrim’s Picks, January 2

Is it just me, or did the memo that we’re supposed to be back at work not get around? Oh well—you can still catch up on the best of today’s Internet/marketing news.

Now get back to getting newsworthy!

Advertisers Banking on Social Networking in 2008

If you look at all the hype around social networking, you might think that it’s a fad that will soon fade. Advertisers don’t think so. After seeing how many teens and adults (40%) in the US are on social networking sites, they are upping their budgets for the new year.

Last year, advertisers spent $920 million advertising on social networks. They plan to spend a lot more this year – 69 percent more, according to eMarketer – around $1.6 billion. It’s not expected to slow either. In the next four years the figure is expected to reach $2.7 billion.

Advertisers are still trying to see what works on popular sites like Facebook, MySpace and niche online social networks. In a report titled: Social Network Marketing: Ad Spending and Usage, author Debra Aho Williamson, points out that:

Wikia Search Public Launch Approaches (So What?)

It’s been months since we’ve really heard much about Wikia Search which I lovingly dubbed NotWikiaSari, back in the days when they were vehemently denying that they’d be calling the search engine WikiaSari or Search Wikia. In a complete and total departure from that style of nomenclature, it looks like Jimmy Wales’s pet search project will be “Wikia Search” instead. Very original.

Way back in February, Jimbo Wales announced at a Wiki Camp in India that their wikified search engine should launch by the end of the year. In case you missed the festivities the other day, just let me tell you—that deadline has come and gone.

However, as CNET reminds us today, Wikia Search is due for a public preview on Monday, January 7. Jimmy Wales said in an email to the Search Wikia email list that they had officially launched as of December 24 and would be:

The Marketing Tools You Need in 2008

Social media guru–and newly minted Forrester analyst–Jeremiah Owyang has compiled a comprehensive list of the online marketing channels companies need to consider in 2008.

His list of tools includes web sites, blogs, social networks, widgets, SEO, and much, much more. He’s looking to compile the definitive list, so head on over there and leave a comment if you think he’s missed anything.