Linky Goodness, January 24

Here’s our newest hit, “Linky Goodness”:

Oh, come, Linky Goodness,
Come and link around the Internet
Oh round out the day with those la-ast few links
So I can feel informed!

Now, can you name that tune?

Free Wall Street Journal. Mostly.

If rumors are to be believed, the Wall Street Journal has been considering abandoning the subscription model for months. But alas, it’s not to be. Rupert Murdoch announced today that the Wall Street Journal, while expanding its free offerings, would not leave the subscription model. In fact, he stated that:

We are going to greatly expand and improve the free part of the Wall Street Journal online, but there will still be a strong offering (for subscribers) … The really special things will still be a subscription service, and, sorry to tell you, probably more expensive.

The site will continue to operate on a hybrid of advertising and subscription dollars. This decision could be due, at least in part, to reasons cited by estimates earlier this month that the Journal would need twelve times the traffic to break even on impression-based banner advertising if they abandoned the subscription based model altogether.

Southwest Airlines to Test Internet Access

Southwest Airlines is the next airline to begin testing Internet access on flights, beginning this summer. The satellite service will be tested on four planes. Unfortunately, you won’t be able to request a flight that is performing the test. For now, you just have to get lucky enough to be on the right plane.

If Southwest decides to offer Internet in-flight on a regular basis, they will join other airlines who now offer the service. This includes: JetBlue, American Airlines, Virgin Airlines, and Alaska Airlines. All except Alaska Airlines and Southwest use an air-to-ground cellular network.

JetBlue started offering the service just last month. They do restrict the sites or programs people can access while in the air. Most concerns are about passengers using VoIP or passengers accessing porn sites. Perhaps some restrictions also have to do with limited bandwidth.

Could Cost Per Action Overtake Cost Per Click?

That is the question that Aaron Goldman discusses in his most recent post at Search Insider. Aaron provides some sound thinking as to why CPA could overtake CPC in the future as the preferred way in which to purchase paid search.

With the assistance of one of his fellow authors Aaron, formulates an interesting point of view and one I believe cannot be faulted. He notes that the big three search engines have all recently purchased their own advertising networks and the potential for “insider data trading” could exist. Not that anyone believes the big three would go that route, but he notes a CPA model would eliminate the largest concerns marketers would have, should that ever unknowingly happen.

The SEMMYS Finalists Announced: Please Vote for Me

2008 SEMMY FinalistIt’s been my pleasure to help Matt McGee with The SEMMYS–a new awards site to find the best search marketing articles of 2007. As one of the judges for the “SEO” category, it was tough to pick just 5 finalists from so many great articles.

Even more of a pleasure is to discover that two of my articles have been selected as finalists for a SEMMY in the “Reputation Management” category (thanks to Lisa Barone and Rae Hoffman).

With all of the work I’ve put in to highlight the importance of online reputation management, it’s a reward in itself to be recognized by my peers. What would put the icing on the cake is if you would head on over and vote for either of my articles (or David Wallace’s excellent article, if you so prefer).

Google Grows in Japan with DoCoMo

Today, Google and NTT DoCoMo announced a partnership to provide “search services, search-related advertisement and potential applications to i-mode™ users”.

DoCoMo claims to serve some 53 million subscribers.

Google’s partnership with DoCoMo covers some very attractive areas for the world’s leading search engine.

(1) Extension of search services on i-mode
In addition to the existing i-mode menu site search service, through the partnership with Google, i-mode users will be served Google search results for mobile and PC web sites via the i-mode portal search-box. Launch of the expanded search services is scheduled in spring 2008. The new search-box will be placed on the top-page of the i-mode portal, increasing the immediate accessibility and convenience of searches on i-mode.

Pilgrim’s Picks for January 24

How about a big hand for Marketing Pilgrim’s fabulous writers? If you only had my posts to read, you’d probably sue me for mental starvation! Fortunately, I’m blessed to have such a fantastic line-up of great journalists!

They’ll be along later with more great posts, in the meantime, check out these picks: