As Real Estate Cools, Realtors Manage their Online Reputations
InmanTV has an interesting video interview with Damon Pace, the CEO of Incredible Agent. About two minutes into the segment, Pace discuss the importance of real estate agents keeping track of their online reputation–especially using Google Alerts.
With the housing market struggling in many parts of the US, home sellers are going to be more discerning about who they select to sell their home. As Pace suggests, they’re going beyond simply asking their friends “which Realtor do you recommend” and are instead turning to social networks and other social media.So, what can a Realtor do to ensure the web presents a positive reflection of their reputation?
Here are some quick thoughts:
- Make sure you’re managing your Google reputation. Relying on the single page profile you get from your brokerage web site, is not enough.
- Pace suggests setting up Google Alerts, but there are many other free tools you can use to keep track of blogs, forums, and other social media.
- Track trends in your local market. If you’re the first to know about new residential construction, you can impress clients by being the first to tell them about it.
- Do you know of a new neighborhood going up near you? Want to be the agent buyers call to represent them? Create web pages that include information about the area–schools, taxes, amenities, etc–and it will be your name they see when they conduct research on Google.
- Keep tabs on your rival agents. You should absolutely set up Google Alerts and other monitoring to receive notification on any news that involves your competitors.
- Track industry/housing market trends and be the first to contact a local journalist about it–you pay good money to get your name in the paper, so why not look for opportunities to be quoted as the real estate expert?
Those are just a few tips and many apply to similar professions such as attorneys, doctors, dentists, gyms, etc. If you need more advice, pre-order my new book–packed full of tactics and tips for managing professional reputations.