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The Blogosphere Twisting Mark Zuckerberg’s 60 Minutes Interview?



I didn’t watch Mark Zuckerberg’s 60 Minutes interview. There was really no need to when I knew that it would be dissected and digested by the blogosphere today. Still, I decided to go back and take a look when I saw TechCrunch highlight this Zuckerberg statement:

The ripping the scab off the wound moment of the night came with Beacon, and if I’d been sitting on a chair I would have fallen off it, and not due to jet lag. Asked about Beacon and as to whether users who signed up to connect with friends now felt that they were “snooped upon” Zuckerberg responded that “Beacon makes Facebook less commercial.” WTF? You can draw your own conclusions on that.

Yeah, I probably would have fallen off my chair too, if that had been the context in which Zuckerberg made his statement. Here’s how it really went:

“People signed up for Facebook thinking that it was a way to just stay in touch with their friends. And now some of them feel that there’s some snooping going on,” Stahl says. “Is there any concern you’re turning Facebook into something much more commercial?”

“I actually think that this makes it less commercial. I mean, what would you rather see? A banner ad from Bloomingdale’s or that one of your friends bought a scarf?” Zuckerberg asks.

It’s not quite the self-delusional statement that I thought I was going to see. Zuckerberg isn’t saying that Beacon makes Facebook less commercial than before. He’s really saying that Beacon is a “less commercial” option than displaying banner ads–I would agree with that.

So, before you read the dozens of blog posts–including this one–that will no doubt breakdown and analyze every thing Zuckerberg had to say why not try something old fashioned. Watch the interview yourself and then form your own opinions. ;-)

PS. TC’s Duncan Riley is an excellent journalist, so this is not a shot at him, rather at myself and others that rely too heavily on others’ interpretation of news. :-)

  • http://www.theratingblog.com Alan Johnson

    I have to say that I’m guilty as well when it comes to certain news stories. I often end up reading a lot of blog posts providing personal opinions regarding it before I get around to actually reading the story :)

    Alan Johnson

  • http://www.thevanblog.com Steven Bradley

    Thanks for the link to the CBS site. I got too caught up in football and missed 60 minutes.

    I agree his statement isn’t quite as self-delusional as TechCrunch makes it out to be and I can see where the idea behind Beacon might be seen as less commercial than banner ads.

    On the other hand a banner ad is easy to ignore. We all learned to ignore them pretty fast. Having an ad come across as a endorsement by a friend is still wrong and commercializes something that wasn’t necessarily meant to be commercialized.

  • http://blog.revenuewire.com Geordie

    I did actually watch both parts, and man does that guy ever seem to be a black hole of personal charisma and magnetism. I wonder if he’s just nervous or if there’s a pulse in there somewhere…

  • http://www.marketingpilgrim.com Andy Beal

    @Geordie – kind of explains why he needed to build a site to make friends, doesn’t it. ;-)

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