Posted February 25, 2008 6:29 am by with 23 comments

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Trackur LogoI’m excited to announce the official launch of, my new online reputation monitoring tool.

In the many years I’ve consulted with businesses on online reputation management, I’ve tried many different reputation tracking solutions. While I’ve found some show promise, I’ve never quite found the perfect online monitoring tool for the job. So, after writing the industry’s most comprehensive book on online reputation management, I decided to turn my attention to building the best online reputation monitoring tool for the masses.

Trackur Screenshot

If you’re not interested in the details, then you can get started with a 14-day free trial and take it for a test drive. For those of you looking for a little more detail, I’ve answered your burning questions below.

What is Trackur?

Trackur allows users to submit multiple keywords–such as their name, products, and brands–and automatically monitor news, blogs, images, video, and other social media for any mention of those keywords.

Who is Trackur for?

Trackur is for anyone that doesn’t have the time, or skills, to set up their own reputation monitoring system. Trackur can be set up within 5 minutes, taking the hassle out of maintaining dozens of manual reputation searches.

How is it different from Google Alerts?

Trackur goes beyond just Google content. It tracks images, videos, Digg,, Twitter, as well as the usual news and blog stuff.

Users can view their results using a cool AJAX enabled interface and get updates via email or RSS. You can save multiple searches, add filter keywords, save discovered items, and sort the results the way you want.

Google Alerts, can’t do any of that!

What are Trackur’s options?

There’s three options to suit individuals, companies and marketing/PR firms. The Standard version is just $88 a month, the Pro is $188, and the Enterprise version is only $388.

Can I see it in action?

There’s a 14-day free trial so you can test it out yourself. If you’re still not sure, take a look at the video demo below.