Marketing Pilgrim's "Display Advertising" Channel

Sponsor Marketing Pilgrim's Display Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!campaigns, creatives, best performing publishers, mediators and traffic sources.

AOL Buys Goowy Widget Creator




After Yahoo got a bid from Microsoft, I wonder what will happen with AOL. Will they be next in line to be acquired? Today they were the ones acquiring. AOL has been partnering with widget making company Goowy since early last year. Now they have acquired the company. The purchase price has not been made public.

I keep wanting to say Groovy but I assume the name is really a way of spelling GUI as in “graphical user interface.” Goowy is best-known as the parent company of yourminis, a widget maker and widget search engine.

Goowy facilitated widgets for myAOL. They are based in San Diego and founded in 2004. In 2006 they got funding from blogger, billionaire, and Dallas Mavericks owner Mark Cuban.

Speaking of sports and AOL…
The consensus was that yesterday’s Super Bowl ads were a disappointment but we all have an opinion about them. AOL held their 6th annual Super Sunday Ad Poll to rate the best and the worst (watch the ads here).

The voting isn’t over, but the top 10 so far is:

1- Budweiser: “Rocky”
2- Bridgestone: “Squirrel”
3- Life Water: “Thriller”
4- NFL.com: “SuperAd”
5- Coca-Cola: “Balloons”
6- E-Trade: “Baby”
7- E-Trade: “Baby II”
8- Pepsi: “Justin Timberlake”
9- Doritos: “Mouse Trap”
10- Planters: “Unibrow”

I’d have to say that the most annoying ad was the Tide talking stain ad. Godaddy’s ad was banned (as usual) and the ad was basically a teaser to the real ad they wanted to show. GoDaddy, spent $1 million producing three Super Bowl ads. It cost $2.7 million for its 30-second spot, which makes up about 10 percent of its annual advertising budget.

  • http://www.newhomessection.com Jayson

    I think the E-trade baby ads were hilarious and that they did a good job of communicating their message.

  • http://www.thevanblog.com Steven Bradley

    The Super Bowl ads weren’t anything special for the most part. They haven’t been for years, though.

  • http://dereksemmler.com/ Derek

    As an FYI, Mark Cuban owns the Dallas Mavericks as opposed to the Dallas Cowboys.

    The commercials really weren’t anything special this year, at least in my opinion.

  • Janet Meiners

    Derek,
    Thanks for the catching my fumble (despite not being a huge sports fan I knew that – I’ve heard Mark speak and he’s a great blogger).
    I agree, not many great commercials this year. At least the game was great, especially in the last few minutes.
    -Janet

  • http://payday-loans-i.com Paul Brain

    Good luck by him in new life :)

  • http://chasinggoogle.blogspot.com Mobile guy

    AOL is very weak, noone want to buy it.

  • http://omadsense.com/freemarketing bill s

    I think AOL will hangout a bit more if the MSN – Yahoo deal goes thru. The factor being they have the “competition” side or need. The same argument Scared Google is throwing around while it owns more than have the search on the net.

  • http://www.globalrvtrader.com bhavik

    Aol is buying ???? is it true …..good luck….aol needs more this type of websites