Download Chapter 1 of Radically Transparent for FREE
Monday, February 25th, 2008;
-- Andy Beal |
Thanks to the fine folks at Wiley, I’m pleased to let you know that you can now download Chapter 1 of Radically Transparent: Monitoring and Managing Reputations Online.
In this first chapter, Dr. Judy Strauss and I set the stage for the importance of online reputation management–now that your customers, employees, investors, and journalists are using the internet to research your reputation.
Here are some chapter highlights:
- JetBlue Airways Hits Bumpy Air - we look at how the company’s Valentine’s day passenger stranding turned into a reputation nightmare.
- The Reality of a Transparent, Always-On, Wired World - we share lots of stats and studies on why people are using the internet to share thoughts on your reputation.
- Reputation 101 - why a good reputation is important to companies and individuals.
- Now for the Good News - we explain how you can join the conversation and manage your online reputation.
- Become Radically Transparent - a quick look at the channels you’ll use to build your reputation (blogs, PR, Google, social networks, etc).
I hope you’ll enjoy the chapter, and agree Radically Transparent is well worth twenty bucks to protect your reputation.
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Category: Pilgrim News, Reputation Management
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February 26th, 2008 at 10:20 am
Andy, thanks for sharing this. I’m going to read it tonight. Looking forward.
February 26th, 2008 at 12:25 pm
Thanks for the freebie Andy. I have no doubt the full book will be worth the cover price, but I’m happy to get a free sneak peak.
February 27th, 2008 at 8:26 am
Andy, thanks for sharing!
February 27th, 2008 at 10:54 pm
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