Marketing Pilgrim

Thanks to the fine folks at Wiley, I’m pleased to let you know that you can now download Chapter 1 of Radically Transparent: Monitoring and Managing Reputations Online.

In this first chapter, Dr. Judy Strauss and I set the stage for the importance of online reputation management–now that your customers, employees, investors, and journalists are using the internet to research your reputation.

Here are some chapter highlights:

• JetBlue Airways Hits Bumpy Air – we look at how the company’s Valentine’s day passenger stranding turned into a reputation nightmare.
• The Reality of a Transparent, Always-On, Wired World – we share lots of stats and studies on why people are using the internet to share thoughts on your reputation.
• Reputation 101 – why a good reputation is important to companies and individuals.
• Now for the Good News – we explain how you can join the conversation and manage your online reputation.
• Become Radically Transparent – a quick look at the channels you’ll use to build your reputation (blogs, PR, Google, social networks, etc).

I hope you’ll enjoy the chapter, and agree Radically Transparent is well worth twenty bucks to protect your reputation.