Over at the Radically Transparent book site and blog, we’ve uploaded "Your Seven Step Online Reputation Crisis Plan." The book contains an entire chapter on repairing your online reputation, but this article is a good primer–and will tide you over until you get a chance to order the book. 
Here are the first two steps:
1. Check the facts
Quite often there are two sides to any story. Before you start responding to accusations made online, take the time–but no more than an hour or so–to assess the situation, gather the facts, and evaluate the appropriate response.
2. Determine the impact
Decide if the attack on your reputation warrants a response from you. Is the attack coming from someone influential? Is the attack spreading quickly? Are many new voices joining the attack? Answer “yes” to any of these questions, and you’ll likely need to respond.
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12 comments on “Free Guide: Seven Step Online Reputation Crisis Plan”
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Scott Clark Says:
February 29th, 2008 at 11:15 am
Ordered the book 2d ago Andy. Enjoying watching things develop in this industry and glad to see you taking a lead role.
Hopefully will see you again at SMX Advanced…
Andy Beal Says:
February 29th, 2008 at 11:20 am
Thanks Scott, I hope you enjoy it!
Sam M Says:
February 29th, 2008 at 12:26 pm
I think you are onto a hot, and much needed, topic. It is gospel that there are always (at least) two sides to every story – we just tend to forget it in the heat of the moment. Thanks for the book.
Futon-Matt Says:
February 29th, 2008 at 12:29 pm
Luckily I haven’t had to deal with this situation yet. It must be a real pain to deal with this type of attack.
Seomotion Says:
February 29th, 2008 at 3:51 pm
Is this book really good? I want to order it in the next week.
Internet Marketing Joy Says:
February 29th, 2008 at 4:22 pm
Same here with Matt…I also haven’t experienced this situation, yet, but I will always remember your advice Andy. ^^
Andy Beal Says:
February 29th, 2008 at 4:33 pm
@Seomotion – are you asking me? Of course it’s good – 9 months of blood, sweat and tears went into it.
Craig Says:
March 1st, 2008 at 11:49 am
9 months? Wow, I really need to buy it.
hellaxe Says:
March 2nd, 2008 at 6:02 am
I need to buy this book, thanks for Free Guide!
Seomotion Says:
March 2nd, 2008 at 7:10 am
Thankx for sharing Scott. This is really usefull stuff!
Craig Says:
March 4th, 2008 at 12:06 pm
Andy, it looks like Amazon just stocked your book today. I’m pulling the trigger this afternoon. I’m excited to crack into it. I really enjoyed the first chapter you posted.
Andy Beal Says:
March 4th, 2008 at 12:07 pm
@Craig – awesome, I hope you enjoy it!