Posted February 25, 2008 9:13 am by with 8 comments

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Google has passed Microsoft and the BBC to become the UK’s strongest brand, according to a new report from Superbrands.

Some other interesting observations:

  • Google is the only company on the list to have started after 1990.
  • The other 49 listed companies have an average age of 90 years in business.
  • Google muscled out British favorites including the BBC, BP, British Airways, and Rolls Royce.
  • Google jumped from #5 last year, to #1 this year.
  • Apple dropped completely out of the Top 10 (#8 last year).

The list is compiled by senior business leaders and an independent survey of 1,500 professionals.

  • Mike Montague

    It doesn’t surprise me that Google is number 1. What does surprise me however, is that Apple dropped out of the top 10. Especially with the iPhone launch.

  • Tom Beaton

    Google seems pretty unstoppable at this point in time! But we have to give credit where credit is due. They have had a great impact and so far a very positive effect on our lives. Who could imagine not searching on Google?

  • Jayson

    Yeah it’s a little surprising that Apple dropped out of the top 10. Congrats to Google that is a pretty impressive accomplishment given the time periods. Pretty good indication of the power of the Internet and how much the world uses it.

  • Relainer

    Its surprising that apple isnt even in the top ten, microsoft I can understand (since the UK has issues with it). Google is going to be a force to be reckoned with

  • Zen

    I find that scarry. Google seems to be getting into everything these days. Where did our privacy go???

  • Nicole

    Isn’t that great. It’s truly inspiring how google has grown over the last few years. Just about anything is possible.

  • Craig

    I don’t think there’s a single brand in the history of the world that has globally proliferated as fast as google. Think about it.

  • Rob

    Yes, but the BBC isn’t really thoughtof as a “brand” coz it is so all encompassing in UK life. It is unlikely you will have a day without something BBC related entering your life.

    Rob’s last blog post..Charity Wankathon