Is Social Media Too Distracting?
Lately Twitter has become my preferred social media tool of choice. Howard Rheingold has written a thoughtful post highlighting the virtues of Twitter. He covers Openness, Immediacy, Variety, Reciprocity, Audience, Asymmetry, and multiple level of interactivity with various sources. Now I have shorted and combined a few of Howard’s reasons, but the two items that really struck a cord with me were the Immediacy and the Reciprocity. I think these are the reasons why Twitter has become my social medium of choice.
I interact with such a wide variety of people that regardless of the time of day or subject matter, someone is always around with an answer, opinion, or just thoughtful commentary and I believe that is what makes Twitter so immensely satisfying as a tool for communication. Why do you like Twitter so much or do you?
Now even with all of that said, Twitter like so many other things can be a distraction. Greg Verdino has written an article, which honestly didn’t get me very excited until I saw the conversation it started. Greg was inspired by a Tweet from John Burg who asked:
If we literally turned off all this social media / Web 2.0 stuff for a day would business productivity soar? And inversely, would innovation stumble?
Now Greg goes on to give his own answers to that question, which are worth checking out. But I feel the real value is taking the time to read the comments on his blog. It has started an excellent conversation there and I would also like to start it here as well. Would we be more productive and less innovative if we didn’t use part of our time to twitter, instant message, blog, or otherwise participate in other active social media events during the work day?