Paid Search Engine Tools out of Ohio is not very happy with Google and Microsoft. In fact, it’s down right peeved that the two companies are infringing on its 2006 patent. As Mediapost reports:
That 2006 patent was for a method of optimizing keyword bids, said J. Robert Chambers of Cincinnati, the attorney for Paid Search Engine Tools. The abstract filed with the U.S. Patent Office describes it as a system for monitoring keyword bids across one or more search engines so that that marketers can make adjustments to their pay-per-click bids.
Chambers said that Paid Search Engine Tools previously provided this type of service to marketers, but that Google, Microsoft and Yahoo cut into the company’s business when they began to offer the service directly. Chambers said the company is seeking damages and an injunction against Google and Microsoft.
Of course, the chances that Paid Search Engine Tools will win are remote–especially when you consider the many challenges its lawsuit faces.
- They filed in Texas simply because it has the reputation of being plaintiff-friendly–not because anyone does business there.
- The patent could get declared invalid, if the judge determines it to be too vague or broad.
- They’re taking on Google–which gets 99% of its revenue from paid search, so will fight tooth and nail–and Microsoft–which probably has more patent attorneys on staff, than Paid Search Engine Tools has total staff.
Even odds that all Paid Search Engine Tools wants is a briefcase of cash to simply go away quietly.