Comments on: Microsoft & Google Sued for PPC Patent Infringement

By: Andy Beal

Andy Beal — Sat, 23 Feb 2008 18:46:13 +0000

@Mike – just search our site for “google” and “trademark”

By: Mike Montague

Mike Montague — Sat, 23 Feb 2008 17:33:32 +0000

Hey, does anyone have a link to a summary of google’s lawsuits over trademark infringement cases. There’s been a number of them, and I’d love to read a little more about it.

By: Mike

Mike — Wed, 20 Feb 2008 15:16:49 +0000

There is a little bit of case history the judge will be pointed to. Recall Yahoo! sued old Findwhat, now Miva and a Federal Court held Findwhat had stepped on Yahoo’s patent. As a result Miva pays or did pay a healthy license fee to Yahoo! for use of the tech.

Nice try, my question is if they were serious they would have mentioned Kanoodle, LookSmart and the smaller players as well.

By: Steve Rosenbaum

Steve Rosenbaum — Wed, 20 Feb 2008 13:46:39 +0000

Patent infringements related to SEO and PPC are very hard to prove in court. I’m interested to see what materializes.

By: Eduardo

Eduardo — Tue, 19 Feb 2008 16:53:52 +0000

It has become such a Cliche to sue Google or Microsoft that I doubt they will even get much media coverage on this.
It has become a business to find a way to scam money out of these companies, despite my dislike for the powers that are MS and Google I hate lazy money hungry companies trying to take a cheap shot at the big money.

Lets face the truth. Your company either failed or never made much of itself so you want to take a piece of someone else’s pie, there is no other way of looking that this.

By: Nicole

Nicole — Tue, 19 Feb 2008 12:59:27 +0000

Some good media coverage is what they will surely get out of this. Beyond that, who is to say….

By: Seomotion

Seomotion — Mon, 18 Feb 2008 21:28:23 +0000

I think the probability that patent may be overturned is very low.

By: Jayson

Jayson — Mon, 18 Feb 2008 19:50:43 +0000

The patent may be overturned but if there’s any validity to their argument it’s worth a try. I think there’s a small chance of victory and that the patent does seem a little vague.

Maybe their hoping for an anti Google, Yahoo and MSN judge?

By: Andy Beal

Andy Beal — Mon, 18 Feb 2008 19:25:49 +0000

@Wei – I think the patent is focused on managing bids across multiple platforms. That said, I agree that patent will probably be overturned.

By: Wei Yang

Wei Yang — Mon, 18 Feb 2008 19:00:48 +0000

2006 patent? How long have AdWords been on the market? Definitely way before 2006.

Whatever press this company gets, it sure won’t be a good one.

By: Brick Marketing

Brick Marketing — Mon, 18 Feb 2008 17:02:11 +0000

I agree with Futon-Matt there. At least they will get a bit of publicity over the whole thing. Sometimes you got to give the underdog a little encouragement I suppose…although that IS however a gutsy move to take on Google!

By: Futon-Matt

Futon-Matt — Mon, 18 Feb 2008 16:14:35 +0000

They’ll get some air time over a gutsy move like that if nothing else.