Posted February 25, 2008 12:06 pm by with 15 comments

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By David Snyder, which launched February 20th, is the brainchild of Myspace Founder Brad Greenspan, and the first fully interactive, global, live streaming platform. The site allows connectivity 24 hours a day, allowing users to generate content independently or with colleagues and friends. The platform also integrates features such as LiveTextChat, LiveCoHost, and LivePolls to allow unlimited feedback and user engagement.

Among’s features is the ability to create LiveTV shows, video chat, participate in virtual classes, and upload videos up to 200 MB with stereo sound. officially kicked off on the 20th with an interactive interview with Steve Nash of the Phoenix Suns, called “Drive Home with Steve Nash.” Nash fielded questions from fans following the game with the Lakers, a first for an NBA player.

“ is leading the evolution of online content and community,” said Brad Greenspan, chairman of LiveUniverse. “Our technology, exclusive content and usability place at the forefront of this digital revolution.” enters a social media world becoming increasingly real-time oriented. The ability for instant interaction, combined with the old social network standards seems to be winning users over to the platform. Many users have praised’s ability to meld vlogging (video blogging), social interaction, and produced video media.

For the marketing professional, social platforms such as open up a plethora of customer engagement opportunities. The real time nature of such platforms also makes reputation management an increasing necessity in the online realm.

About David Snyder

David Snyder is the online marketing manager for THAT Agency.

  • I haven’t checkout out yet, but from everything I’ve heard it sounds like a good idea.

  • Sounds like it’s pretty comprehensive. I’m going to have to give it a shot. Thanks for the details

  • How different is it form youtube and other video sharing sites?

  • Zen

    This site was online for quite a while now. Maybe I just found it when it was online but not officially announced! 😀

  • Anything Brad touches turns to gold, so I’m interested to see how this does!

  • Does Livevideo act like YouTube and all those other video web sites out there? I would like to check this place out just to see if the videos uploaded here are mostly originals or clips taken from copyrighted stuff. If the members are mostly uploading their own stuff, then I guess here’s a new breed of audience. Either way, I’m guessing a lot of people are flocking over this site to watch videos.

  • It will be interesting to see if this makes an impact.

  • It’s a goodidea, but there are few bugs now. And i don’t like dark interfaces.

  • The user interface looks pretty impressive. I’ll give it a whirl.

  • viral

    These comments are totally laughable. They’re all obviously posted by LiveUniverse employees attempting some really poorly thought out viral marketing plan. Try again, but next time, please be a little less obvious about it. Thanks. By the way, LiveVideo sucks. It’s populated by paid, vapid yet attractive girls with nothing to say, and they pump in tons of porn traffic to the site from their network of porn sites like Lame.

  • I know some other services like this one.

  • @viral – most of the comments above are from long-time readers. On the other hand, your comment was anonymous.

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  • fuck livevideo, it sux ass go to youtube its way better

  • In the future, now, Vimeo and YouTube are the new thing!