LiveVideo.com, which launched February 20th, is the brainchild of Myspace Founder Brad Greenspan, and the first fully interactive, global, live streaming platform. The site allows connectivity 24 hours a day, allowing users to generate content independently or with colleagues and friends. The platform also integrates features such as LiveTextChat, LiveCoHost, and LivePolls to allow unlimited feedback and user engagement.
Among LiveVideo.com’s features is the ability to create LiveTV shows, video chat, participate in virtual classes, and upload videos up to 200 MB with stereo sound.
LiveVideo.com officially kicked off on the 20th with an interactive interview with Steve Nash of the Phoenix Suns, called “Drive Home with Steve Nash.” Nash fielded questions from fans following the game with the Lakers, a first for an NBA player.
“LiveVideo.com is leading the evolution of online content and community,” said Brad Greenspan, chairman of LiveUniverse. “Our technology, exclusive content and usability place LiveVideo.com at the forefront of this digital revolution.”
LiveVideo.com enters a social media world becoming increasingly real-time oriented. The ability for instant interaction, combined with the old social network standards seems to be winning users over to the platform. Many users have praised LiveVideo.com’s ability to meld vlogging (video blogging), social interaction, and produced video media.
For the marketing professional, social platforms such as LiveVideo.com open up a plethora of customer engagement opportunities. The real time nature of such platforms also makes reputation management an increasing necessity in the online realm.
About David Snyder
David Snyder is the online marketing manager for THAT Agency.