As it stands the group measures the market at $45 billion for last year (2007). That’s a compound annual growth rate (CAGR) of 23.4 percent.
“Interactive advertising, which comprises search (including local search), display advertising, classifieds and other interactive ad products, grew its share of global advertising revenues from 6.1 percent in 2006 to 7.4 percent in 2007. By 2012 Kelsey Group analysts expect the interactive share of global ad spending will reach 21 percent.”
Just focusing on the US, the group predicts that for the years 2007 to 2012, in the United States interactive advertising revenues will grow from $22.5 billion to $62.4 billion (22.6 percent CAGR).
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