Online Advertising Growth Rate - at Least 20% a Year
Monday, February 25th, 2008;
-- Janet Meiners |
Researcher The Kelsey Group has projected that online advertising will hit $147 billion by 2012. That’s worldwide advertising and it’s part of their report, “The Kelsey Group’s Annual Forecast (2007-2012): Outlook for Directional and Interactive Advertising.”
As it stands the group measures the market at $45 billion for last year (2007). That’s a compound annual growth rate (CAGR) of 23.4 percent.
“Interactive advertising, which comprises search (including local search), display advertising, classifieds and other interactive ad products, grew its share of global advertising revenues from 6.1 percent in 2006 to 7.4 percent in 2007. By 2012 Kelsey Group analysts expect the interactive share of global ad spending will reach 21 percent.”
Just focusing on the US, the group predicts that for the years 2007 to 2012, in the United States interactive advertising revenues will grow from $22.5 billion to $62.4 billion (22.6 percent CAGR).
Get more details - read the press release. Want to benefit? Buy Google stock.
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February 26th, 2008 at 11:49 pm
I think these numbers will keep trending up for a long time. Online advertising is the way of the future.
February 27th, 2008 at 8:12 am
I guess it’s a good tendention.
April 18th, 2008 at 3:49 am
[...] to own it all, and the distribution of it. The internet is the future. TV is the past. Look at the amazing growth of online advertising. And take a look at Google’s recent crazy high $500 share price. But why would you want to [...]