Google Adds Features and Free Trial for Google Apps

Andy wrote in October about how quickly Postini was integrated into Google – and how that is a sign that Google values their investment in the company. Thanks to Postini’s technology, Google has beefed up their security features for email on Google Apps. With the features for the enterprise customer, you can get message filtering, advanced security, and message archiving.

Google is selling the features a la carte and they can be used for any email system you use: from Lotus Notes (IBM) to Microsoft Exchange to Novell’s  Groupwise. Prices for Google Apps Premiere for all the features start at $50 per user per year, but you can add just what you need by going here. You can sign up online. It’s ideal for the SMB space that must comply with complex federal regulations, but often have less resources to keep up with the requirements.

Exclusive: Predicting Super Tuesday Results Using Social Media & Search Sentiment

There’s no need to watch today’s Super Tuesday presidential election coverage, we already know who’s going to win: Barack Obama and John McCain.

How do we know this?

Marketing Pilgrim and Collective Intellect have joined forces to release “Election 2008: Using Social Media Measurement as a tool for predicting poll results” a study that looked at sentiment across social media and the search engines. Based upon our findings, we’re confidently predicting a win for Democrat Obama and Republican McCain.

You can download the free report via the Collective Intellect blog. In it, you’ll find full details of how we used blogs and search engine results to make our predictions.

For those of you interested, here’s a quick summary.

Sentiment across social media:

Pilgrim’s Picks for February 5 – Microhoo Free Edition

Today’s Pilgrim’s Picks are guaranteed to be Microhoo free! (It is however, full of trans-fat).

Podcasts’ Audience Growing, Maturing, Disappointing

I know that eMarketer’s numbers on the growth of podcasting should make us all feel warm and fuzzy, but I just can’t shake the feeling that the channel has severely under delivered.

The good news is that US audience numbers should grow from a total audience of 18.5 million in 2007 to a whopping 65 million by 2012. Also good news, the amount spent on podcast advertising should grow from $165 million to $435 million by 2012.

But, let’s take a closer look at the numbers:

If you read the small print, you’ll see that "total podcast audience" is made up of "individuals who have ever downloaded a podcast." What does that mean? Well, it certainly must include those that have downloaded a single podcast, thought to themselves "this sucks" and then went back to listening to their radio or mp3 player.

$2000 a Share Seems a Long Way Off for Google

If you were banking on Henry Blodget’s prediction that Google would soon reach $2,000 per share, you might want to re-consider that early retirement after all.

Nathan notes (and provides the chart below) that Google’s share price has tumbled since announcing a less-than-steller quarter, and the threat from Microsoft.

Political Donations at Yahoo, Google, and Microsoft

I found this Google Maps mashup called Fundrace 2008 on Huffington Post that lets me spy on my neighbors and see what they’ve donated to political campaigns. You can search by company and by name. After I finished searching for my relatives and famous people I started searching by company.

Remember, this isn’t complete but people who’ve identified themselves as employees of one of these companies that happen to be in the news a lot today. Overall, they are heavily skewed towards the Democrats (just like the media, right? The numbers on this tool show that to be true: of those who identify themselves as journalists gave $8,660 to Republicans compared to $101,543 to Democrats).

It looks like Yahoo employees aren’t in the giving mood lately, which is understandable.

Yahoo Music’s Slow Death

Yahoo Music has been reported to be struggling for a long time. As the anti-climatic 100 days came to a close, we began hearing rumors that Yahoo Music’s 300 employees would face the first round of layoffs. Just weeks ago, Yahoo launched a web-based MP3 player, but it just wasn’t enough to keep the money rolling in.

While the free portions of Yahoo Music will continue to work, Yahoo Music is losing its paid subscription service. As of today, they are supposed to redirect traffic to their paid service to Rhapsody.

The switch may not directly indicate that the service was unpopular—the AP reports that the switch is part of deal with Rhapsody’s owner, RealNetworks. As users are shifted, there will be a brief period where current subscribers will be allowed to pay Yahoo’s lower premium rates ($5.99 to $8.99 per month) before being phased into Rhapsody’s system ($12.99 per month).