36 year old geek Jonathan Coulton got sick of coding, he wanted to sing instead. He was a typical geek – no doubt working in a dark cube decorated with action figures and empty pop cans.
His diet was full of caffeine and junk food. He didn’t shave (which hasn’t changed). Then he decided to follow his dream of being a rock star – albeit on his own terms.
Now he makes a living from his very plain blog, selling music and performing. More than he did programming. Notice his branding is true geek – it’s authentic and despite doing little actual marketing it’s working.
I’m afraid as I write this that it could start a revolt and we need programmers! The saving grace is most would never actually appear before a group of people, let alone a team meeting.