As much as I’d love to tell you there’s more to life today than just the Microsoft bid for Yahoo, there really isn’t. I looked through 1000+ feed items and these are the ones that will bring you up to speed.
The combination of Microsoft and Yahoo! will create a more competitive marketplace by establishing a compelling number two competitor for Internet search and online advertising. The alternative scenarios only lead to less competition on the Internet.
Today, Google is the dominant search engine and advertising company on the Web. Google has amassed about 75 percent of paid search revenues worldwide and its share continues to grow. According to published reports, Google currently has more than 65 percent search query share in the U.S. and more than 85 percent in Europe. Microsoft and Yahoo! on the other hand have roughly 30 percent combined in the U.S. and approximately 10 percent combined in Europe.
2. Microsoft’s CEO Steve Ballmer also expects Yahoo to agree to the bid very quickly.
"We trust the Yahoo board and the Yahoo shareholders will join with us quickly in deciding to move down an integrated path," Microsoft Chief Executive Steve Ballmer said in an annual strategy meeting with analysts.
3. Meanwhile, back at the batcave, Yahoo is looking at other options which include finding another suitor, splitting up the company, and even partnering with Google!