It seems like only yesterday Microsoft’s Steve Ballmer was busy convincing the world that he was not interested in making a bid for Yahoo.
Now TechCrunch has an internal company email that explains why Microsoft today made an unsolicited bid for the company.
By combining the strengths of our companies, we can deliver an efficient and highly competitive offering for our customers. Our complementary assets will give us increased talent and scale to compete in the markets of search and online advertising, and pioneer new innovations in the areas of video, mobile services, online commerce, and social media.
…by joining with Yahoo!, we will take the next step toward becoming a major search destination and social platform for consumers. The combined reach of our content properties and combined breadth of our tools for advertisers will enable us to provide an online advertising platform at scale. Together, we’ll create a company that is in a much better position to compete against an increasingly dominant player in this market.
What’s interesting is that Ballmer’s tone suggests Yahoo’s already accepted the bid:
Leaders from both Microsoft and Yahoo! will work together closely on the integration process to ensure that we are thoughtful about the questions we ask and the decisions we make. As we move forward, we’ll look carefully at how to bring our assets together to create the greatest value for customers, employees, and shareholders.
That’s a decision that, while being considered by Yahoo, has not yet been made.