I like Steve Rubel. He’s a great PR professional and a thought-leader in social media, but he’s way off the mark with his new blog post: “SEO Shenanigans Pose a Clear and Present Danger to Social Media”
If you go and read it, you’ll see hypocritical statements like this:
Search engine optimization (SEO) professionals of late seem poised to take over blogs, digg, StumbleUpon and other sites with a range of tactics, some legit, others more questionable with the intent of building Google Juice and nothing more….
…What does get me hot and bothered is when consultants and bloggers propose launching such an initiatives solely for influencing search. SEO, like word of mouth, should be a byproduct outcome, not a primary objective. Any brand that plays in this space should be aiming to create value. Do that and the other stuff will follow.
Oh come off it Steve. What about the multitude of PR firms that flood social media with company profiles of their clients–all with the sole intent of building their brand recognition. They want to “appear” as if they’re engaging their customers, but really they’re just jumping in so they can figure out how to push their brand on users.
Listen, don’t get me wrong. I’m sure their are some SEOs that go too far with their efforts–we colloquially call them “black hats”–but if you’re going to call out misuse of social media, then the PR industry needs to take a look in the mirror. Or at least read Matthew 7:3 first.