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Underdog Ask.com Grows 20% in January



According to comScore data released today, Ask.com had the biggest jump in search queries. By that measurement, Ask had more growth than Google, MSN, or Yahoo last month (January 2008) compared to the prior month’s volume.

Ask has a small piece of search market share but they have been a leader in universal search. That is, they integrate search results for more than web sites – but for images, video, local information, news, blogs, and other media. Ask got further into social media integration with their recently launched social news aggregation site BigNews.

Of course, Ask occupies a tiny sliver of the overall search volume. Here’s the breakdown on the top 4 search engines:

  • Google Sites – 7.7 billion searches (comScore says Google got 58.4% of searches in January)
  • Yahoo! – almost 2.5 billion searches
  • Microsoft – 1.1 billion searches
  • AOL – 903 million searches
  • Ask.com – under 500 million searches and about 4% of the market

Ask.com Facts from Ross Dunn at StepForth:

  • They don’t have a nofollow on any of their links
  • Local businesses can submit their business manually to Ask’s local portal AskCity. If you’re not included and want to be, you have to send an email request.
  • Ask owns blog reader Bloglines and they rank blogs partly based on their popularity on Bloglines.

  • http://www.newhomessection.com Jayson

    It looks like all of their advertising has been paying off a little. They still have a long way to go…look at G, that’s amazing.

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  • http://www.thevanblog.com Steven Bradley

    Good for Ask. They do have a lot a nice features with their search and are innovative when it comes to their results interface. More power to the alternatives.

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  • http://www.ipowerdirect.net Noni Kateus

    Well, I thought that was what it was all about: providing something valuable that is also unique. I’d consider what they are doing, not as much as how big they are at the moment. A universal search ‘grabbed’ me as soon as I thought about it all of three seconds. Number-juggling (statistics) can be manipulated a few dozen ways and indicate whatever the manipulator wishes (e.g., 20% of 200 versus .05% of 2 Million and I’m gonna go with the 0.5%). However, I am going to play with Ask.com and go exploring. Thanks for the tip.

  • http://www.hotproductsplus.com Mike Montague

    I think Ask is going to be a formidable player.

  • http://nuurl.us/f5ea6 DrPc-Global

    Nice jump ! By the way Ask.com pays you hourly just for using their serch engine,info on my site

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  • Noni Kateus

    Well, I’m impressed with Ask.com; have much yet to learn about it but it has gone into my kit of virtual tools especially for research projects like the one that’s kept me tied to the computer this week looking for info on free online advertising. The idea that I might possibly be able to do a free internet advertising campaign for my already-published novels (I’m an Unknown) is simply invigorating! n.kateus http://www.ipowerdirect.net

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