Comments on: Why Branding Campaigns Can’t Rely on the 6% that Click Display Ads http://www.marketingpilgrim.com/2008/02/why-branding-campaigns-cant-rely-on-the-6-that-click-display-ads.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Arlinger http://www.marketingpilgrim.com/2008/02/why-branding-campaigns-cant-rely-on-the-6-that-click-display-ads.html/comment-page-1#comment-41676 John Arlinger Sun, 17 Feb 2008 20:19:46 +0000 http://www.marketingpilgrim.com/2008/02/why-branding-campaigns-cant-rely-on-the-6-that-click-display-ads.html#comment-41676 This is great data :-) This is great data :-)

]]> By: Steven Bradley http://www.marketingpilgrim.com/2008/02/why-branding-campaigns-cant-rely-on-the-6-that-click-display-ads.html/comment-page-1#comment-41525 Steven Bradley Thu, 14 Feb 2008 18:30:56 +0000 http://www.marketingpilgrim.com/2008/02/why-branding-campaigns-cant-rely-on-the-6-that-click-display-ads.html#comment-41525 Advertising for branding purposes is more about the eyeballs than the clicks. Advertising for branding purposes is more about the eyeballs than the clicks.

]]> By: Nicole http://www.marketingpilgrim.com/2008/02/why-branding-campaigns-cant-rely-on-the-6-that-click-display-ads.html/comment-page-1#comment-41505 Nicole Thu, 14 Feb 2008 14:59:13 +0000 http://www.marketingpilgrim.com/2008/02/why-branding-campaigns-cant-rely-on-the-6-that-click-display-ads.html#comment-41505 Its intriguing how they come up with such exact figures on so many different criteria. "50% of the clicks come from just 6% of the total US online population. And while these 25-44 year olds spend four times the amount online compared to non-clickers, they earn less than $40k a year." You are right Steve, most of the stats are made up. Its intriguing how they come up with such exact figures on so many different criteria.
“50% of the clicks come from just 6% of the total US online population. And while these 25-44 year olds spend four times the amount online compared to non-clickers, they earn less than $40k a year.”

You are right Steve, most of the stats are made up.

]]> By: Steve Elliott http://www.marketingpilgrim.com/2008/02/why-branding-campaigns-cant-rely-on-the-6-that-click-display-ads.html/comment-page-1#comment-41498 Steve Elliott Thu, 14 Feb 2008 13:35:53 +0000 http://www.marketingpilgrim.com/2008/02/why-branding-campaigns-cant-rely-on-the-6-that-click-display-ads.html#comment-41498 ^^^^Futon-Matt: Not when you consider that 67.3 % of stats are made up! What is the "US online population". How many people are we talking about here? It would also be interesting to know how much of the clicking and searchig is carried out in working hours? My bet is a high percentage! ^^^^Futon-Matt: Not when you consider that 67.3 % of stats are made up!

What is the “US online population”. How many people are we talking about here?

It would also be interesting to know how much of the clicking and searchig is carried out in working hours? My bet is a high percentage!

]]> By: Futon-Matt http://www.marketingpilgrim.com/2008/02/why-branding-campaigns-cant-rely-on-the-6-that-click-display-ads.html/comment-page-1#comment-41442 Futon-Matt Wed, 13 Feb 2008 16:56:04 +0000 http://www.marketingpilgrim.com/2008/02/why-branding-campaigns-cant-rely-on-the-6-that-click-display-ads.html#comment-41442 Those are some interesting numbers. Those are some interesting numbers.

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