Comments on: Will Social Networking Ever = Money?

By: Feet blisters

Feet blisters — Wed, 20 May 2009 07:54:00 +0000

$450 million in 2 years????…Facebook????…what a joke!

By: Does Advertising and "Socializing" Mix? | Socialutions

Does Advertising and "Socializing" Mix? | Socialutions — Sun, 21 Dec 2008 10:41:49 +0000

[...] McCollum writes in Marketing Pilgrim: “Today there are a few stories floating around about why advertising, which seems like the [...]

By: Caribbean Social Network

Caribbean Social Network — Sun, 08 Jun 2008 00:15:29 +0000

I own a FaceBook marketing tool that is a desktop application that nets me $4000 per month. I could only imagine what a social network could earn. Rupert Murdock said that MySpace makes him 20 million a month on advertising. I’ll be happy with 10% of that. I think games, API’s and targeted ads are the key in making money on social networks.

By: Anal Shah

Anal Shah — Sat, 23 Feb 2008 16:59:02 +0000

I have a doubt on how this community sites makes money likewise google’s orkut has not advertisements directly in such cases what is the benifit to run this venture??

Can anybody please elaborate something on this…?

What do they get out of all the scraps made and images uploaded?

By: Alexis

Alexis — Sat, 16 Feb 2008 03:07:30 +0000

I think the future is in social networking and social marketing. Personalization of the net is the next big trend.

By: Marc

Marc — Mon, 11 Feb 2008 17:06:54 +0000

@Seomotion
Exactly, the communication will always be there, but, the major social networks do a whole lot more. Simply communicating wont bring in the revenues, the users have to be able to interact with each other in terms of culture and or entertainment. There is a reason these sites have API’s. It wont be long before you see social networks doing buyouts of applications.

By: bhavik

bhavik — Mon, 11 Feb 2008 11:20:02 +0000

social networking is good idea but i dont know how much revenue google will give…..its better to go for nice topic like health or finance really good payout i am making $50 a day with this topic….

By: Seomotion

Seomotion — Mon, 11 Feb 2008 08:54:15 +0000

I can’t agree with Paul, Social Networks is a real way to communicate people. And Communication is always relevant.

I can say, that Web 2.0 model is a soap bubble, but not social networks.

By: Utah SEO

Utah SEO — Fri, 08 Feb 2008 20:17:08 +0000

I agree with Paul. Has high potential to be short-lived.

By: Paul Brain

Paul Brain — Fri, 08 Feb 2008 12:07:11 +0000

Social networks is a soap bubble, which quickly will burst. Therefore I would not believe such optimistical forecasts…

By: Leo

Leo — Fri, 08 Feb 2008 10:16:01 +0000

Good point Nicole. The same thought has crossed my mind. It is fine for branding. I would not use it to be perfectly frank. Word and mouth is still the most powerful marketing too.

By: Nicole

Nicole — Fri, 08 Feb 2008 08:19:35 +0000

Makes a lot of common sense. I am a regular user of facebook. While I do notice the ads in the left column, I have never ever been inclined to click on them. I always wondered how these social media sites made money. What is the income model of del.icio.us for instance?

By: Marc

Marc — Thu, 07 Feb 2008 17:58:08 +0000

@Steven
Games, it’s all about games. Be it sending someone a $1 gift and comparing your gifts to someone else’s or playing Scrabble it all boils down to games.

Nobody cares about Johnny’s tweet that he just went to a concert, and you cant monetize someones musings at the bottom of the pyramid of followers. So that leaves you with “what do you actually DO with your friends on a social network”…that DOING is Playing Games!

http://www.trumptheniche.com/2008/01/27/online-gaming-is-the-value-beh ind-the-social-web/

By: Steven Bradley

Steven Bradley — Thu, 07 Feb 2008 16:36:10 +0000

It’s hard to think with the size of the audiences some social networking sites have that there won’t be some way for them to earn more revenue. No one seems to have found that way yet.

Advertising seems like an obvious approach, though it hasn’t been working as well as the sites would like.

Still with the amount of users the sites have you’d think that sooner or later someone will figure it out.

By: iJump.co.nz » Links » links for 2008-02-07

iJump.co.nz » Links » links for 2008-02-07 — Thu, 07 Feb 2008 04:25:14 +0000

[...] Will Social Networking Ever = Money? This looks at social networking from the big players’ point of view – the people who own the networks and the advertisers on them. It doesn’t say anything about the money to be made through word-of-mouth (or mouse) networking using the social networking. (tags: socialmedia socialnetworking monetisation) [...]

By: Marc

Marc — Wed, 06 Feb 2008 21:58:27 +0000

Where they will make money is games, 17% of their revenue came from 24 million $1 gifts that people sent to eachother. I outlined on my blog how the value in the social web is games.

http://www.trumptheniche.com/2008/01/27/online-gaming-is-the-value-beh ind-the-social-web/

By: Eduardo

Eduardo — Wed, 06 Feb 2008 19:20:50 +0000

I still think putting labeling Facebook as being worth $15 Billion is not just a small joke, but a laughable all day joke.

$450 million in 2 years? That is NOTHING

By: Jayson

Jayson — Wed, 06 Feb 2008 17:59:26 +0000

Maybe they’ll need to start tracking each user’s interests some how and then display ads specific to each user.

If someone always writes about and searches for UFC (for example) and associates with others that do the same the social websites might do some good by putting UFC or MMA orientated ads in their account page and on sidebars during their Internet experience. This would probably bring up tons of privacy issues but if these companies don’t make money, they won’t exist and I’m sure users will make the sacrifice.

By: John Johansen

John Johansen — Wed, 06 Feb 2008 14:37:16 +0000

"While it may be too soon to judge, it still looks as though the formula for success in social networking will continue to be: step one: set up a social network. Step two: some magic happens. Step three: profit." I used much the same analogy back in Nov. when a MediaPost started up their social networking site. There still seems to be a magical aura around the idea of starting a social network. Unfortunately, just as it takes work for the users to get involved in them, it takes more work for the provider to make use of the data.

By: » Social Networking Sites Not Good For Advertising Social Marketing Journal

» Social Networking Sites Not Good For Advertising Social Marketing Journal — Wed, 06 Feb 2008 14:07:58 +0000

[...] may not be the best way to get new business from social media sites like Facebook and MySpace. The reality is those sites were not designed to [...]