<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Worried About Google Health&#8217;s Privacy? Don&#8217;t Sign-up Then!</title>
	<atom:link href="http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html</link>
	<description>Internet Marketing News</description>
	<lastBuildDate>Sat, 20 Mar 2010 08:46:46 -0400</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: Seriously, What&#8217;s Up with Google? &#171; penkapp.com</title>
		<link>http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html/comment-page-1#comment-67457</link>
		<dc:creator>Seriously, What&#8217;s Up with Google? &#171; penkapp.com</dc:creator>
		<pubDate>Tue, 10 Feb 2009 07:16:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html#comment-67457</guid>
		<description>[...] recent booboo instance of human error and Google&#8217;s ongoing saga to archive everyone&#8217;s medical records caused many on the world wide tubes to discuss the online data big picture and [...]</description>
		<content:encoded><![CDATA[<p>[...] recent booboo instance of human error and Google&#8217;s ongoing saga to archive everyone&#8217;s medical records caused many on the world wide tubes to discuss the online data big picture and [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bryan</title>
		<link>http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html/comment-page-1#comment-57711</link>
		<dc:creator>Bryan</dc:creator>
		<pubDate>Sun, 12 Oct 2008 05:45:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html#comment-57711</guid>
		<description>As long as the medical records are secured--I think it will save everyone a whole lot of time for retrieving medical records.</description>
		<content:encoded><![CDATA[<p>As long as the medical records are secured&#8211;I think it will save everyone a whole lot of time for retrieving medical records.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: WORRIED ABOUT GOOGLE HEALTHâ??S PRIVACY? DONâ??T SIGN-UP THEN!</title>
		<link>http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html/comment-page-1#comment-49855</link>
		<dc:creator>WORRIED ABOUT GOOGLE HEALTHâ??S PRIVACY? DONâ??T SIGN-UP THEN!</dc:creator>
		<pubDate>Thu, 12 Jun 2008 09:24:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html#comment-49855</guid>
		<description>[...] Worried About Google Healthâ??s Privacy? Donâ??t Sign-up Then! Following-up a story we first discussed in October, Google has announced the first patients to start testing Google Health. The pilot project to be announced Thursday will involve 1,500 to 10,000 patients at the Cleveland Clinic who volunteered to an electronic transfer of their personal health reco&#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Worried About Google Healthâ??s Privacy? Donâ??t Sign-up Then! Following-up a story we first discussed in October, Google has announced the first patients to start testing Google Health. The pilot project to be announced Thursday will involve 1,500 to 10,000 patients at the Cleveland Clinic who volunteered to an electronic transfer of their personal health reco&#8230; [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Daniel</title>
		<link>http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html/comment-page-1#comment-42530</link>
		<dc:creator>Daniel</dc:creator>
		<pubDate>Fri, 29 Feb 2008 21:44:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html#comment-42530</guid>
		<description>&gt; This is an opt-in service. If you don’t want Google to have access to your medical records, **don’t give it to them!**

I know I&#039;m swimming against the tide given the audience of this site, but these last 5 words here are definitely the best advice in the article.

Independent of its opt-in nature, this will take on a life of their own.  &quot;Oops... the specialty hospital I need to go to won&#039;t admit me unless my health info is in Google&quot;.

Schmidt&#039;s recent comments about each person controlling who can see their health records are smoke and mirrors.  Sure, Google won&#039;t make your records public...  but they will no doubt scan them and effectively sell that info via adwords.  Then, just wait for the Double Click aquisition: the direct marketing folks here know exactly how personal their profiles can get.

Google&#039;s a fantastic company and arguably the best in the biz, but like every for-profit company its ultimate goal will always be to provide maximum returns to their stockholder.  Google&#039;s &quot;do no evil&quot; motto lasts right up to the point where it might cost them a foothold or serious revenue...

Dan</description>
		<content:encoded><![CDATA[<p>&gt; This is an opt-in service. If you don’t want Google to have access to your medical records, **don’t give it to them!**</p>
<p>I know I&#8217;m swimming against the tide given the audience of this site, but these last 5 words here are definitely the best advice in the article.</p>
<p>Independent of its opt-in nature, this will take on a life of their own.  &#8220;Oops&#8230; the specialty hospital I need to go to won&#8217;t admit me unless my health info is in Google&#8221;.</p>
<p>Schmidt&#8217;s recent comments about each person controlling who can see their health records are smoke and mirrors.  Sure, Google won&#8217;t make your records public&#8230;  but they will no doubt scan them and effectively sell that info via adwords.  Then, just wait for the Double Click aquisition: the direct marketing folks here know exactly how personal their profiles can get.</p>
<p>Google&#8217;s a fantastic company and arguably the best in the biz, but like every for-profit company its ultimate goal will always be to provide maximum returns to their stockholder.  Google&#8217;s &#8220;do no evil&#8221; motto lasts right up to the point where it might cost them a foothold or serious revenue&#8230;</p>
<p>Dan</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jayson</title>
		<link>http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html/comment-page-1#comment-41940</link>
		<dc:creator>Jayson</dc:creator>
		<pubDate>Fri, 22 Feb 2008 01:19:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html#comment-41940</guid>
		<description>Seems like an awkward thing to sign up for but I&#039;ve heard of a lot worse.If you&#039;re someone that doesn&#039;t want medical information to get out then just don&#039;t sign up. 

I wonder how long it&#039;s going to take them to start advertising to people based on some algo that analyzes their Internet life - say goodbye to content match and hello to - I know it&#039;s time for your eye exam...how&#039;s EyeExamsForCheap dot com?</description>
		<content:encoded><![CDATA[<p>Seems like an awkward thing to sign up for but I&#8217;ve heard of a lot worse.If you&#8217;re someone that doesn&#8217;t want medical information to get out then just don&#8217;t sign up. </p>
<p>I wonder how long it&#8217;s going to take them to start advertising to people based on some algo that analyzes their Internet life &#8211; say goodbye to content match and hello to &#8211; I know it&#8217;s time for your eye exam&#8230;how&#8217;s EyeExamsForCheap dot com?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tom Scrace</title>
		<link>http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html/comment-page-1#comment-41906</link>
		<dc:creator>Tom Scrace</dc:creator>
		<pubDate>Thu, 21 Feb 2008 16:44:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html#comment-41906</guid>
		<description>I&#039;m pleased to see somebody not getting wrapped up in the anti-Google extravaganza that always follows these announcements.

If this were a mandatory government project to centralise all your personal information in one database then the outcry would be fully justified. In this case, though, it is a private company providing an entirely voluntary service. It is when non-submission to a database becomes a crime against the state, and not just a company, that we should object.</description>
		<content:encoded><![CDATA[<p>I&#8217;m pleased to see somebody not getting wrapped up in the anti-Google extravaganza that always follows these announcements.</p>
<p>If this were a mandatory government project to centralise all your personal information in one database then the outcry would be fully justified. In this case, though, it is a private company providing an entirely voluntary service. It is when non-submission to a database becomes a crime against the state, and not just a company, that we should object.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dean</title>
		<link>http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html/comment-page-1#comment-41892</link>
		<dc:creator>Dean</dc:creator>
		<pubDate>Thu, 21 Feb 2008 14:32:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2008/02/worried-about-google-health-privacy-dont-sign-up-then.html#comment-41892</guid>
		<description>Who in their right mind would give Google access to their medical records??  I am not a Dr., but I can accurately diagnose that anyone who does this voluntarily has a severe case of &#039;stupid&#039;

While we are at it...ya know those supermarket preferred shopper cards?  You do know that the supermarkets sell those lists to 3rd parties right?  So everytime you buy bacon, whole milk, cigarettes, and butter, you may as well tell Blue Cross / Blue Shield to raise your coverage rates based on an unhealthy lifestyle.  Just food for thought.</description>
		<content:encoded><![CDATA[<p>Who in their right mind would give Google access to their medical records??  I am not a Dr., but I can accurately diagnose that anyone who does this voluntarily has a severe case of &#8217;stupid&#8217;</p>
<p>While we are at it&#8230;ya know those supermarket preferred shopper cards?  You do know that the supermarkets sell those lists to 3rd parties right?  So everytime you buy bacon, whole milk, cigarettes, and butter, you may as well tell Blue Cross / Blue Shield to raise your coverage rates based on an unhealthy lifestyle.  Just food for thought.</p>
]]></content:encoded>
	</item>
</channel>
</rss>
