Subscribers of the Marketing Pilgrim Link Blog would have spotted a rumor two weeks back that Yahoo had acquired online video publisher Maven Networks. Today, Yahoo confirms the $160 million acquisition.
Yahoo’s press team tells us it’s a win for both publishers and advertisers.
Video monetization services, allowing publishers to take advantage of Yahoo!’s display sales force and advanced technologies to help them maximize their video advertising dollars.
More inventory and more diverse choices, both on Yahoo! and across its growing network, increasing audience reach and creating a more appealing advertising experience for consumers.
Along with Maven’s easy-to-use video publishing platform, Yahoo picks-up the company’s network of media clients which include Fox News, Sony BMG, CBS Sports, Hearst, Gannett, Scripps Networks, and the Financial Times.