Subscribers of the Marketing Pilgrim Link Blog would have spotted a rumor two weeks back that Yahoo had acquired online video publisher Maven Networks. Today, Yahoo confirms the $160 million acquisition.
Yahoo’s press team tells us it’s a win for both publishers and advertisers.
For publishers:
Video monetization services, allowing publishers to take advantage of Yahoo!’s display sales force and advanced technologies to help them maximize their video advertising dollars.
For advertisers:
More inventory and more diverse choices, both on Yahoo! and across its growing network, increasing audience reach and creating a more appealing advertising experience for consumers.
Along with Maven’s easy-to-use video publishing platform, Yahoo picks-up the company’s network of media clients which include Fox News, Sony BMG, CBS Sports, Hearst, Gannett, Scripps Networks, and the Financial Times.
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Mobile guy Says:
February 13th, 2008 at 9:26 am
Does Yahoo! try to increase its capitalisation?
Slashdotcn » Blog 存档 » Yahoo Acquires Video Platform Maven Networks Says:
February 13th, 2008 at 2:00 pm
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marketing Says:
February 14th, 2008 at 12:57 pm
the question what is the benefits to end user?
udit Says:
November 9th, 2008 at 3:49 am
i hpope i win.
inever had an ipod in my life.
plus the touch screen and the wi fi applications rock!!!!!!
Muhammad Ishtiaq Says:
December 2nd, 2008 at 1:38 am
please send for me a suitalble ipod.i will be thankful to you.
my address is: house#25,lane 3,str#16,quaid-e-azam colony dhamial camp rwp pakistan.
i have no money but i love ipod
manjarie Says:
December 31st, 2008 at 6:00 am
i want’s an ipod as a gift.
Brittany walker Says:
January 17th, 2009 at 6:45 pm
I’ve never won anything in my life and to win an ipod would make me happier then I ever have been. Think you.