Yahoo Acquires Video Platform Maven Networks

Tuesday, February 12th, 2008;
-- Andy Beal |

Subscribers of the Marketing Pilgrim Link Blog would have spotted a rumor two weeks back that Yahoo had acquired online video publisher Maven Networks. Today, Yahoo confirms the $160 million acquisition.

Yahoo’s press team tells us it’s a win for both publishers and advertisers.

For publishers:

Video monetization services, allowing publishers to take advantage of Yahoo!’s display sales force and advanced technologies to help them maximize their video advertising dollars.

For advertisers:

More inventory and more diverse choices, both on Yahoo! and across its growing network, increasing audience reach and creating a more appealing advertising experience for consumers.

Along with Maven’s easy-to-use video publishing platform, Yahoo picks-up the company’s network of media clients which include Fox News, Sony BMG, CBS Sports, Hearst, Gannett, Scripps Networks, and the Financial Times.

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3 Responses to “Yahoo Acquires Video Platform Maven Networks”

  1. Mobile guy Says:

    Does Yahoo! try to increase its capitalisation?

  2. Slashdotcn » Blog 存档 » Yahoo Acquires Video Platform Maven Networks Says:

    [...] More:Yahoo Acquires Video Platform Maven Networks Tags: [...]

  3. marketing Says:

    the question what is the benefits to end user?

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