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Yahoo Acquires Video Platform Maven Networks



Subscribers of the Marketing Pilgrim Link Blog would have spotted a rumor two weeks back that Yahoo had acquired online video publisher Maven Networks. Today, Yahoo confirms the $160 million acquisition.

Yahoo’s press team tells us it’s a win for both publishers and advertisers.

For publishers:

Video monetization services, allowing publishers to take advantage of Yahoo!’s display sales force and advanced technologies to help them maximize their video advertising dollars.

For advertisers:

More inventory and more diverse choices, both on Yahoo! and across its growing network, increasing audience reach and creating a more appealing advertising experience for consumers.

Along with Maven’s easy-to-use video publishing platform, Yahoo picks-up the company’s network of media clients which include Fox News, Sony BMG, CBS Sports, Hearst, Gannett, Scripps Networks, and the Financial Times.

  • http://chasinggoogle.blogspot.com Mobile guy

    Does Yahoo! try to increase its capitalisation?

  • Pingback: Slashdotcn » Blog 存档 » Yahoo Acquires Video Platform Maven Networks

  • http://omadsense.com/freemarketing marketing

    the question what is the benefits to end user?

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  • manjarie

    i want’s an ipod as a gift.

  • Brittany walker

    I’ve never won anything in my life and to win an ipod would make me happier then I ever have been. Think you.