I know that we’re all fixated on how Microsoft’s purchase of Yahoo might help them make a dent in Google’s search engine market share, but there are other reasons why MSFT is interested–and those same reasons apply to Apple.
Just about all of our normal computer activities are moving to web-based applications. Email, document creation, hard drive storage–heck even our operating system. Suggestions are made that Microsoft should be concerned that Google will make a Windows operating system obsolete, but what about Mac OS X?
OK, so Apple’s not really interested in being in the search business, but with its increased share of personal computer ownership, aspirations of dominating mobile web users, and its continued development of Safari, surely it would benefit from Yahoo’s web apps, rich content portals, and mobile audience?
Apple could farm-out the search responsibilities to its buddy Google, and use Yahoo as a way to protect itself embrace the shift to a world where everything we do on our computer is within a web browser–not the operating system.
OK, have at it. Ridiculous suggestion? Some merit? Genius?