Comments on: Yahoo Expanding Its Online Advertising Efforts with Apex

By: Nicole

Nicole — Fri, 29 Feb 2008 09:20:23 +0000

Seriously, what she says does not seem to inspire much confidence. I wonder what it will turn into by launch time.

By: Mike Montague

Mike Montague — Thu, 28 Feb 2008 20:12:29 +0000

I think Yahoo felt the pressure of MSFT and Google and decided to give this a qualified effort. DoubleClick will be its biggest roadblock.

By: Mike Mothner

Mike Mothner — Thu, 28 Feb 2008 17:13:03 +0000

I’m not sure if this is going to work out well with Yahoo. Although it’s a commendable effort to launch Apex, since it will inevitably face direct competition from Google’s DoubleClick and Microsoft’s aQuantive, I think that the probability of this really taking off is very low.

By: Pay Per Click Journal

Pay Per Click Journal — Thu, 28 Feb 2008 16:10:29 +0000

Quite interesting the timing of all of these newsworthy announcements coming shortly after Microsoft’s offer. Trying to up their value perhaps? Either way, like Craig and Futon-Matt stated, it’ll be interesting to see how the service pans out. Yahoo! has to keep fighting to stay alive so we’ll see if their efforts to do so pay off.

By: Futon-Matt

Futon-Matt — Thu, 28 Feb 2008 13:05:03 +0000

It can’t hurt to check it out, it’s not like anyone is forced to use it.

By: Craig

Craig — Wed, 27 Feb 2008 23:04:44 +0000

Sounds like Sue Decker is keeping it real. I hate execs who overpromise! I’m going to check the service out.