Yahoo Tries to Get Some Buzz
It’s a day of new releases for Yahoo! As part of Search Marketing Expo West (SMX) in Santa Clara, CA they’ve announced some new initiatives to try to build some buzz for the company.
No doubt it’s been a rough go at Yahoo lately and good news is needed. Other stories coming from Yahoo seem more buzz-worthy, but here’s a preview of one new development from Yahoo.
Yahoo Buzz is the Yahoo version of Digg and other social voting sites. Not a lot new here except they’ll aggregate stories from 100 publishers. You can promote the buzzed stories to Digg and other sites like Facebook, Reddit and Stumbleupon. Oh, and it has a page rank of 6.
Yahoo Buzz isn’t just for stories you can submit video or pictures too. They consider what gets the most votes along with search popularity to come up with a Buzz Score, so it’s not strictly voting, which is good. Because we know that voting alone means spamming. Plus I don’t think you have to login to vote.
Top stories get promoted to the Yahoo home page. Yahoo’s home page has been their saving grace – increasing 20% year over year.
I do like this feature – a list of the most popular searches that are updated hourly. Barack Obama is #1 right now. You can get related articles or search results. I noticed content from Salon.com, The Huffington Post, along with blog posts from unknowns.
This is part of a larger strategy around content and Yahoo’s plan to share revenue made on the content with publishers. Yahoo News is the biggest news destination on the web and Yahoo is king of the display ad. So this attempt to leverage both while not that exciting, could be profitable. Yahoo Buzz is in beta.