Yahoo Launches Shine to Reach Women Online

There’s Glam Media, iVillage, DivineCaroline, and now Shine. It’s Yahoo’s new site, newly launched today. They are trying to reach women ages 25 to 54. Yahoo says already 40 million women in that age range visiting Yahoo! each month. Though they pass it off as trying to help women navigate their careers and life, it’s probably more about advertising. This is a group that advertisers are clamoring to reach.

This is Yahoo’s first site for a single demographic. The site focuses on: parenting, sex and love, healthy living, food, career and money, entertainment, fashion, beauty, home life, and astrology. You can get your Yahoo mail or even blog. Though it lacks a lot of advanced features, it’s really easy to blog on the site.

Blog Marketing Tips #1: How to Optimize Blog Post Titles

>>Need help with blog marketing? Hire Andy today! <<Blog audience

How many times have you visited one of the many “professional” blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) “build great content?”

If building a great blog was as simple as writing quality posts, we’d all be tied for number one on the Technorati Top 100 blog list. I’m not about to start my own web site, but I did want to start sharing tips that I’ve personally found valuable when building the traffic to Marketing Pilgrim.

Google’s Not Big Brother, But It Does Provide Spooks the Technology

This will give the conspiracy theorists something to sink their teeth into; Google is providing search technology to the nation’s intelligence agencies.

Now, before you pull the plug on your Google Toolbar, there’s no need to panic…yet. Google is simply selling the federal government its Google Search Appliance product.

In addition to the intelligence agencies, Google’s government customers include the National Oceanographic and Atmospheric Administration, the U.S. Coast Guard, the National Highway Traffic Safety Administration, the state of Alabama and Washington, D.C.

Many of the contracts are for search appliances – servers for storing and searching internal documents. Agencies can use the devices to create their own mini-Googles on intranets made up entirely of government data.

Oh, and Google’s also selling the feds it’s Google Earth mapping tool.

Dear Google, If I Pay for Google Calendar I Expect it to Work

Whenever Google’s services don’t quite work the way they’re supposed to, we typically accept it as the downside of getting so many great services for free, right?

Well, what about the Google services we actually pay for? Shouldn’t we hold Google to a higher standard for such services?

The answer is a resounding "yes" judging by the number of complaints Google has received regarding Google Calendar’s performance issues over the past week or two.

I expressed my dismay on Twitter last week–Google Cal just simply would not load, instead showing a "try again later" message–and, according to Computerworld, I’m not alone in this experience.

Most of the users trying to access their calendars said they get an error message that reads, "One or more of your selected calendars could not be loaded at this time. You can try to re-select the hidden calendars in a few moments."

Will Woopra Whip Google Analytics’ Butt?

WoopraIf you’re a blogger you should hopefully already use Google Analytics (or your favorite alternative) to keep track of referral and keyword data to your blog.

Hold on to your hat, Woopra’s going to make you drool!

Woopra is in closed beta, but it’s shaping up to be a web analytics client on steroids with live tracking and real time analysis of visitors. You’ll be impressed with Woopra’s main features:

  • Live Tracking (see who’s on your blog right now)
  • Rich Interface
  • Visitor Tagging
  • Instant Messaging (yes, live chat with your readers)
  • Real-time Analytics
  • Custom Notifications
  • Developer Tools

But, it’s the very cool interface that we think is going to make Google Analytics sit-up and take notice. How’s this for a “wow-factor?”

Facebook May Enter the Middle Kingdom

By David Snyder.

Li Ka-shing, Hong Kong billionaire and CEO of telecommunications conglomerate Hutchison Whampoa, has increased his investment in Facebook in excess of $100 million.

Li announced the investment in Facebook during Hutchison’s earnings call on Thursday.

Li shared his opinions on Facebook on during an earnings press conference for Hutchinson:

“Facebook is doing very well, and we could have some synergy between the 3G services of Hutchison and Facebook, so the customers could use Facebook on mobile phones.”

Li invested $60 million in Facebook last December giving him a 0.4% stake in the $15 billion company. Li’s initial investment in Facebook came less than two months after Microsoft threw $240 million into the company. The exact amount of Li’s second investment not known, he did however leave the door open for further investments in the social network.

New Contest: Win the World’s Smallest Laptop Computer!


It’s contest time! And this is one of the best we’ve done in a while.

As a thank you to those that have purchased my new book, Radically Transparent, we’re giving away the world’s smallest laptop computer–the ASUS Eee PC.

In addition, we’re giving away weekly prizes of $25 gift certificates–which practically refunds the cost of buying Radically Transparent!

Here’s how to enter the contest.

Over the next four weeks, we’ll provide you with a new way to enter the contest. In order to enter, you’ll need to have a copy of Radically Transparent close to hand–we’re not forcing you to buy it, but you’ll see below that it will help.

  • Week 1 – Share your favorite lesson/tip from Radically Transparent via a blog post, video, or podcast.