Comments on: 2008: Not the Year of Mobile

By: Ramzi Yakob

Ramzi Yakob — Mon, 01 Sep 2008 10:21:45 +0000

I agree that there are many obstacles to overcome, but I think 2008 is the year of the mobile, depending on how you make that definition.

This year we’ve seen the iphone prove that there is a massive latent demand for mobile media and utility, and with the introduction of the Google Android stack later this year, we’ll see increased competition in pricing, performance and quality. This is definitely the year in which the rules of mobile media change in my opinion, even if it will take until 2010 for this ‘potential’ to become mainstream usage.

I wrote a longer post about it here if you’re interested

By: Your Search Advisor Blog - Mobile Search Marketing

Your Search Advisor Blog - Mobile Search Marketing — Wed, 02 Apr 2008 22:34:59 +0000

[...] to explore is mobile search and the implications for search engine marketing. It’s already been decided that 2008 won’t be the year that mobile marketing breaks into the mainstream, but smart [...]

By: John Vinson

John Vinson — Fri, 28 Mar 2008 19:54:44 +0000

I don’t see how the mobile market is a prime target for marketing. With TV and Internet ads, you are advertising to people who are using 15″+ sized screens. With the internet people are usually in search mode, and are more apt to click on adverts. But with the mobile industry, people have a lot less screen space, and less apt to put up with advertising on their screens. I know I don’t want to have to click around, or scroll around images that are more than likely taking up 100% of my screen.

By: PS3

PS3 — Fri, 28 Mar 2008 18:44:04 +0000

Too true Jayson. We get junk post, spam mail and TV is flooded with ads, don’t let them get to mobiles as well.

Just out of curiosity, can people get hold of mobile phone lists in the same way as they can with e-mail lists? Hope not!

By: Jayson

Jayson — Fri, 28 Mar 2008 17:10:53 +0000

I hope these advertisers leave my phone alone.

I’ll pay more for no advertising! That’s just too far IMO, mobile advertising…come on. It just makes me think less of the companies – they can get me online, on the road, through the television, on my business and home phone, on the radio, in malls etc.. Leave my phone alone! Hopefully it won’t go anywhere – like telemarketing it will get slowly banned. I guess it won’t hurt to reach people why they can.