Comments on: 24% Can’t Find Google

By: A Sobering Number! : Tips from the T-List

A Sobering Number! : Tips from the T-List — Thu, 17 Apr 2008 22:16:57 +0000

[...] to a recent Nielsen study reported on Marketing Pilgrim 24% Can’t Find Google! It’s something many of us engaged with the web on a daily basis both [...]

By: Link Sharing: 3/27/08 » Webomatica - Technology and Entertainment Digest

Link Sharing: 3/27/08 » Webomatica - Technology and Entertainment Digest — Thu, 27 Mar 2008 19:31:18 +0000

[...] 24% of Users Can’t Find Google: Just shoot me now. [...]

By: Does Someone Have a Green Pen? | Wiep.net

Does Someone Have a Green Pen? | Wiep.net — Thu, 27 Mar 2008 12:35:30 +0000

[...] links and lots of mom and pop bloggers have never heard of either paid links, Matt Cutts, or even Google. Others may think that PageRank is directly related to their rankings and will turn hysterical if [...]

By: Un 25% de los internautas no encuentra

Un 25% de los internautas no encuentra — Wed, 26 Mar 2008 21:18:03 +0000

[...] último informe de Jacob Nielsen lo deja bien claro: 1 de cada 4 personas no encuentra lo que busca. “Estos usuarios también [...]

By: Tom Stefano

Tom Stefano — Wed, 26 Mar 2008 02:12:05 +0000

This is not funny at all. I work with companies implementing crm software, and many of them do not even know what CRM is! Some ceos are told that crm is good for business and they start seeking crm vendors without knowing the true meaning of CRM. This is not funny because most smart people when introducesd to something they never heared of or for the first time, they act like children, and this is human nature dudes! What we should be thinking of is the percentage of people that will fail to get to google after thier first introduction! I bet most will be successful at it the second time!!:)

By: Littleman

Littleman — Tue, 25 Mar 2008 23:34:03 +0000

I love it. As a web designer, I continually run in to people that want websites and don’t have a clue how they work, much less the browser they use. I make money on a daily basis from training these folks and I don’t mind a bit.

By: Jordan McCollum

Jordan McCollum — Tue, 25 Mar 2008 15:46:56 +0000

It has nothing to do with the user interface. These people never see Google’s user interface—they can’t find Google itself.

By: Zen

Zen — Tue, 25 Mar 2008 12:48:30 +0000

Very interesting article. Although I wouldn’t say it’s because of a non user friendly UI. I think it’s due more to the cause of people being not so web-smart.

By: Cuando Google no sirve de nada « OSBuzz

Cuando Google no sirve de nada « OSBuzz — Tue, 25 Mar 2008 10:27:16 +0000

[...] Cuando Google no sirve de nada Marzo 25, 2008 Posted by osbuzz in General. Tags: Google, Nielsen trackback Lo más sencillo. Pantalla blanca, un solo recuadro para escribir y no hay suerte. “¿Es tan difícil llevar a cabo una búsqueda en Google”, es lo que se pregunta el guru Jakob Nielsen en un informe que desvela que el 24 % de los internautas no son capaces de atinar a la hora de realizar un…. [...]

By: lodehoy.com.ar » Blog Archive » Uno de cada cuatro internautas no encuentra lo que busca en Google

Mon, 24 Mar 2008 22:31:57 +0000

[...] el líder de los buscadores de internet no es tan infalible como muchos piensan. Según un estudio realizado por el experto Jakob Nielsen, el 24% de los usuarios no es capaz de encontrar lo que busca en Google, tal y como informan en [...]

By: Blog de sergio » Blog Archive » How difficult is it to perform a search on Google?

Mon, 24 Mar 2008 16:08:15 +0000

[...] nota completa aquí Read More Post a [...]

By: Boletín Informativo de la Sanidad Pública » Blog Archive » Cuando Google no sirve de nada

Mon, 24 Mar 2008 15:49:21 +0000

[...] Lo más sencillo. Pantalla blanca, un solo recuadro para escribir y no hay suerte. "¿Es tan difícil llevar a cabo una búsqueda en Google", es lo que se pregunta el guru Jakob Nielsen en un informe que desvela que el 24 % de los internautas no son capaces de atinar a la hora de realizar un…. [...]

By: Matt Wood

Matt Wood — Mon, 24 Mar 2008 15:47:03 +0000

Sounds like my first year online, teaching myself instead of taking a class or two.

Does 74% remind anybody of the 80/20 rule? Applying it to the top 20% gives you only 5% of the original population that deliberately and persistantly chose to learn how to effectively phrase and filter a series of searches.

btw, I have a relative with no computer at all.

By: Un 24% de los usuarios no encuentra lo que busca en Google | davidnovillo.es (o no es)

Mon, 24 Mar 2008 15:45:48 +0000

[...] Enlace: “How difficult is it to perform a search on Google?” | Fuente: Marketing Pilgrim [...]

By: Robert Kingston

Robert Kingston — Mon, 24 Mar 2008 15:32:12 +0000

You might be right although I think Apple users’ browsers point to Google as their homepages. I know Firefox browsers do. Maybe some Apple/Safari users can chime in?

A lot of my friends love Apple for their simplicity though. And I bet they’d not know too easily where to find Google. Sounds stupid, but it would sound like it to us “tech-heads”.

By: Freight88

Freight88 — Mon, 24 Mar 2008 15:12:18 +0000

@Robert, I think this is why Apple is getting a larger footprint. The ease of use for those who are not full time on the internet.

By: Robert Kingston

Robert Kingston — Mon, 24 Mar 2008 15:09:43 +0000

@freight88, the study was for internet users specifically, but I totally agree – out of the greater public as a whole, the number of people able to access Google would be pretty poor.

By: Tammy Elaine

Tammy Elaine — Mon, 24 Mar 2008 14:12:41 +0000

I recently bought a new laptop and gave my old one to my Dad who is 74. Now, this man is a licensed Amateur Radio Operator who can design and build an antenna out of scraps and talk to Australia! So he is not uneducated by any means but his old system had Windows 95! The Dell laptop I gave him runs XP Pro with a Vista Extension so he was in AWE! I didn’t ask him if he could find Google…he was too excited about being able to check his JUNO email! LOL!

By: Mobile guy

Mobile guy — Mon, 24 Mar 2008 13:16:25 +0000

I prefer Yahoo! search.

By: freight88

freight88 — Mon, 24 Mar 2008 11:44:16 +0000

24 % is probably low. With those who do not browse or use the internet daily this would be a task. I believe that percentage is higher.