A Radically Transparent Discussion About ORM
I was invited to by Paul Dunay to join him on his MarketingProfs podcast. During the 12 minute discussion we discuss my new book, Radically Transparent, and look at the following online reputation management (ORM) topics:
- Why is reputation management so important?
- Is managing reputation getting worse?
- How are companies managing reputation?
- Approach to reputation management
- Reputation management tools such as Trackur
- Responding to a reputation crisis