Posted March 9, 2008 9:07 am by with 14 comments

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If you were to stop for a moment and take a look at the market, it could definitely seem that things stand this way. After all sorts of scenarios regarding possible mergers, after all of the controversy generated by the possibility of Google finally having a decent competitor, what do numbers tell us?

The answer: 66%, Google’s February market share (US). It seems that, no matter how hard competitors were to try, Google’s position seems untouchable. The most disappointing part is the fact that they don’t even seem to be trying in the first place.

Let’s take the Yahoo!/AOL merger scenario as an example. You’d think that, under such circumstances, they’d give it 110% in order to at least try to get close to Google, but guess what? In case that happens, they will most likely be focusing on other aspects and let the folks over at Google take over. And, since Google owns 5% of AOL, I’m sure most people who have been around the block for a while would not be surprised to see something like that happen.

And, while it seems that are not abandoning the idea of being a search engine, they will be focusing on their core audience and, as such, are, at this point, not what one would call an important variable as far as the search equation is concerned. Aside from that, they have other issues to take care of as well, since they’ve started to lay off employees and, no matter from which perspective you choose to analyze the situation, things are far from being perfect over at

The only company which seems to still be interested in making Google fight for their market share is Microsoft, but, even though they are working on a series of innovations, the attitude of their CEO Steve Ballmer is not exactly all that convincing. I don’t know about you, but I’d expect a “we’ll crush them” attitude from a company such as Microsoft rather than seeing them basically admit that Google seems to be invincible.

Having competitors basically throw in the towel is not exactly healthy and, while Google is a company which deserves credit for their contribution to the Web, their current domination seems like too much and, if things continue in this manner, the market will, without a doubt, have to suffer.

Personally, I could care less who the biggest player is, as long as the company in question has to fight for that market share and deserve it. And, unfortunately, that’s not exactly the way things stand at this point.

Best wishes,

Alan Johnson

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  • I couldn’t agree more. I don’t begrudge Google the position they have earned, but it would be a very scary proposition to only have one real competitor in search and advertising. If it does come to that Google will be able to dictate to every small website what they can and cannot do, MORE than they do now.

    I am also not a big Microsoft fan and doubt a Microsoft/Yahoo merger will help either company, unless Microsoft get an entire new staff and attitude. Microsoft has turned into the stuffy IBM of old, so much so that only a major shake-up will turn around the way they are perceived on the Internet.

    Here is hoping that someone will have the fortitude to compete with Google.

  • Google is trying desperately to dominate the online world and as great as their services are, I don’t think I’d want a monopoly. They’re spreading faster than the common cold lol

  • On one hand i love Google, on another… This will indeed be scary if Google completely destroys any of “remaining” competition.

  • Great points… we agree with the other commenters. While Google seems to be the most innovative one at this point, it would be quite scary to see the kind of control and power they would have being the only ones. That’s never, ever good. Having competition for Google still gives us more options even if they don’t catch up.

  • Google remains the search engine to reckon with. However, competitors will emerge. It is just a matter of time.

  • Yeah, Google is at the top, and eventually someone will try to challenge them.

  • I hope others aren’t throwing in the towel. Competition is a good thing. Can’t say I blame the feelings. It seems no matter what other search engines do Google’s market share only increases.

  • I think Google competitors create new markets.

  • Yeah it does seem like some of their competitors are throwing in the towel but I wouldn’t count Microsoft out yet – they’re pretty competitive and, as you mentioned, they’re working on some innovations (hopefully they amount to something).

    I wouldn’t say Google isn’t fighting to remain on top – I just worry a few years from now if/when there truly is no competition. Search would slowly become stagnant then.

    Google’s next competitor may come from overseas (maybe China?).

  • Google is a great company. They have done great work and deserve to be where they are. But the kind of power over the Internet that this company alone yields is a little scary.

  • @Futon-Matt you are totally right.

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