comScore Announces Decline of Google’s Global Share;
Then Hides in a Hole
After the fallout from comScore’s recent claims about Google’s paid search traffic–which led to a Wall Street panic–the company’s recent report reeks of insecurity.
The company has released numbers that suggest Google’s global market share slipped from 63/1% to 62.8%, but refuses to reveal the name of the analyst who did the research.
The data from comScore showed Google’s dominance of the worldwide market for Web search dipping to 62.8 percent in February from 63.1 percent the month before, according to an analyst, who declined to be named.
Huh? Where’s the transparency? What does it say about the confidence in its own numbers, when comScore’s too scared to reveal the author of the report? What is comScore afraid of? What’s next? “comScore reports Google’s market share drops but refuses to say by how much.” Crazy!
It’s not all bad news for Google. Its US market share increased from 58.5% in January to 59.2% in February–allegedly.
UPDATE: comScore’s comment suggests the analyst in question is not in fact a comScore analyst after all.